Creating Successful Custom Displays from Design to Execution

Custom Design
Custom Design

Planning your spring marketing campaigns…maybe summer, too? Remember the huge surge in wholesale and retail sales after 2014’s brutal winter. The increase in spending was NOT just confined to those in the harshest climates and history may very well repeat itself this year. Now’s the time to plan ahead and capitalize. How to go about it and achieve higher profit margins? That’s the question.

There are many decisions to make and details to consider…and it’s the details that can make a difference in custom displays. Any effective plan starts with identifying targets. What product will move best at a discount, and how deep should that markdown be? When will that promotional timetable take place? Seasonal considerations have to be taken into consideration where applicable. Obviously, promoting wool socks in June won’t go over nearly as well as sunglasses. And be firm about your anticipated promotional deadlines before you go to the printer.

Acrylic Sign Holder POP Displays Brochure Holder

Glossy or thick stock? What font and finishing details? There’s more planning than many realize when it comes to executing a successful display. It takes the right marketing, fine-tuned printing, an eye for detail, and strategically locating Custom Sign Holders, Poster Holders, and Custom Brochure Holders. Don’t leave eye-catching POP Displays out of your strategy. They too play an integral role in successful campaigns.

Consider the options before making decisions on sizes in your print materials. This can be a crucial oversight. To make the most significant impact with your Custom POP Display, be sure you have a match in Sign Holder and Brochure Holder dimensions because you’re going to find a wide variety of size options, from 3” x 1” up to 17” x 11” in Acrylic Sign Holders alone! At least, that’s what you’ll find in standard stock at Plastic Products Mfg (PPM).

Got the sizes down? Next consider style and the benefits of personalization to increase brand awareness…and ultimately, sales. Complement your new print promotions with a Custom Acrylic Display Stand where foot traffic is heaviest. This straight-up vertical display captures attention in the most positive light, and the sloped base supporting it is an ideal space for custom silk-screening, a PPM specialty. Picture your logo, product brand, text, and/or graphics imprinted directly on your Acrylic Display Stands and enhance the overall effect of your POP Displays…it really can make a measureable difference on retail floors, in restaurants, the hospitality industry, and during trade show season.Vinyl Sign Holder with Screen Printing (Style C)

Will your market sectors cover building supplies for contractors and the DIY segment? What about lawn tools, landscaping equipment, or camping supplies? Boats and summer cabin getaways? Show them off in Poster Holders. One of the biggest benefits of these POP Display styles is that you can put them anywhere. Not only do they stop traffic as countertop displays, you can also mount Poster Holders to walls and ceilings. The latter design works especially well in large showrooms, no matter how large the crowd. If you’d like to elevate your promotion more in elegance and class instead of height, consider Glass Green Photo Frames…proven attention grabbers.

As the weather gets warmer across the country, thoughts turn to vacations and family getaways with kids out of school. Shoppers get out more and spend less time online. Home building gets busy. It’s definitely the time to show your stuff while the opportunity’s there. And even beyond sales efforts with Custom Brochure Holders and Sign Holders, increased foot traffic also presents an optimum time to interact through PPM Donation/Suggestion Boxes. Whether for fundraising, contests, or to gather important customer feedback, Custom Donation/Suggestion Boxes will fill quickly in the months ahead.Name Plate

Hopefully, we’ve helped get the wheels turning for your upcoming POP Display success stories. But before closing, here’s one more area to note…especially if you’re planning a relocation, office upgrade, or the opening of a new location in the near future. Custom Name Plate Holders are also popular sellers this time of year for just such endeavors. PPM Name Plate Holders make the perfect fit on several different partition and cubicle sizes. Check out Cubicle Name Plate Holders and personalization options for them at www.plasticproductsmfg.com. Along with Custom Acrylic Display Stands, Brochure Holders, Sign Holders, Poster Holders, and POP Displays, the season looks bright! Plus, all are available now and easily customized from an e-file! Just contact a PPM representative.

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How to Create an Attractive Business Card and Display

17th Century Business Card
17th Century Business Card

Did you know that the first business cards appeared in the 17th century? Only aristocratic “celebrities” had them until they grew in popularity as calling cards for home visits. That popularity is just as strong in modern times, though obviously more for professional use. Even with a surge in e-commerce where business identities are formed by web presence and social media, the business card still holds a solid place as a form of professional representation and recognition.

Think about it from a consumer standpoint and everyday face-to-face transactions. The mechanic, hair stylist, accountant, doctor, bank representative, real estate agent, furniture showroom salesperson…no wonder 10 billion business cards are printed annually in the US alone! That’s according to www.statisticbrain.com, which also points out that company sales increase by 2.5% for every 2,000 cards passed out. Quite a return on a relatively small investment when you think about it.

4-Tier Business Card Holder
4-Tier Business Card Holder

How do you make your card stand out? Technology offers unlimited creative designs with colors, graphics, and text fonts that make even traditional horizontal rectangular business cards eye-catching. Going off the grid with unique shapes also separates your card from the competition…say, in an oval. Or go taller with an increasingly popular vertical card design.

You also want to complement your artistic business card masterpiece with the proper showcase: Business Card Holders designed to enhance your name. The Acrylic Business Card Holder has been a staple product of Plastic Products Mfg (PPM) for decades and styles have grown over the years to accommodate both classic and more avant-garde approaches.

Counter Top Single Pocket High Back and Vertical Card Holders make ideal showcases for those unique business card shapes and styles. A Vertical Card Display definitely stands out on your desk and/or counter. There’s also a Glass Green Card Display that lends a classy touch to the décor.

Multi-Tiered Business Card Holders also combine function with stand-out design and stair step styling in clear or black acrylic. Multi-Pocket Business Card Holders deliver a spotlight of maximum exposure on a complete department or sales force, especially in high foot traffic areas and busy office centers as well as car dealerships. Wall Mount Business Card Holders with a central Sign Holder design can also be put to effective use at eye level in those same high traffic spots.

Are you looking for multi-pocket advantages but leaning more toward a Wood Business Card Holder than acrylic? You have options in 3, 6, 9, and 12 Pocket Business Card Holders in Light Oak, Medium Oak, or Mahogany…all adding to a warmer, welcoming environment.

Oak Business Card Holder
Oak Business Card Holder

Of course, the largest concentration of personal business card transactions takes place at trade shows and kiosks. Both are perfect venues for two different Business Card Holder approaches. First, the basic Single Pocket Card Holders…able to take the hardest knocks and they travel well without taking much space. You can also make Single Card Holders stand out in black.

Then there’s the Combination Sign/Business Card Holder, a proven effective vehicle for halting foot traffic with a Top, Side, or Center Sign Holder, surrounded by six or eight pockets. Imagine the possibilities with gift cards in those pockets, and the promotion itself prominently displayed in the Sign Holder. The advantages of Sign Holders with Business Card Holders are as clear as acrylic and shows how it can be used even beyond the business card.

No matter which way you go, it’s obvious the business card is not going out of style anytime soon. Neither is the Business Card Holder that helps make it – and you – prosper. The possibilities shown here are just the beginning and you can find even more inspiration at www.plasticproductsmfg.com. Show your name in the best possible light with the experts in Business Card Holders at PPM!

Must Have Sign Holders and other Essentials for the Restaurant Industry

Sign Holders
Sign Holders

According to the National Restaurant Association, 2014 restaurant sales hit $683.4 billion…jumping nearly $96 billion in just four years. With steady growth and no slowdown in sight, the restaurant industry is expected to add 1.3 million jobs over the next decade to help meet foodservice demands. Indicators also point to another profitable year ahead for restauranteurs.

Of course, tough competition will determine how those profits are divided as restaurant owners and managers scramble for an advantageous edge. This is where smart marketing and presentation are key factors – not just getting customers through the door – but also in building guest checks. Advertising those all-important specials to a captive audience with attractive Table-Top Sign Holders, Table Tents, Menu Holders, and Multi-Sided Sign Holders can provide a HUGE contribution to your “per guest” averages. It’s all about suggestive selling, and using POP Displays to your advantage is like giving each member of your wait staff a personal sales assistant.

Menu Sign Holder
Menu Sign Holder

Acrylic and Leatherette Table Tents are a great start. You can show a lot in a basic double-sided Table Tent to both sides of a booth or table. Menu specials and colorful drink incentives are easy to switch out from either side of the acrylic Table Tent Sign Holder style, ideal for continual updating to attract new customers via word-of-mouth while capitalizing on inquisitive repeat customers’ wishes. A wide range of standard size options can also help accommodate your print materials.

In the Leatherette Table Tent version, you also get stylistic options to match your décor. Though made of a vinyl material, Leatherette Table Tents closely resemble genuine leather to offer a classy touch to tabletops and bar tops. They are also available in different color options.

Want to multiply your sales opportunities per table? Consider six-sided Lucite and eight-sided Plastic Sign Holders. Both offer magnificent views to more hungry eyes…perfect for larger tables. Higher volume plus more options for your customers equals better profit margins. The only limit on these Ad Holders is your imagination.

By the way, how do your Menu Holders showcase what you have to offer? When you think about it, it’s your menu that tells customers what you’re all about. It’s the single most defining connection between your success and the customers who will make or break you. Give your menu the spotlight it deserves in a vertical standing acrylic Menu Holder…also a good idea for bar tops and wine lists. Plastic Products Mfg (PPM) can also help you create added brand awareness with custom imprinting on your Menu Holder’s sloped base. Got the best Margarita special in town? Customers won’t forget where to find it.

Style G
Style G

Does your operation count heavily on take-out sales? PPM’s Brochure Holder options are designed in multiple sizes so your customers can easily grab “to go” menus. A well-crafted, easy-to-read menu meant to travel gets a lot more attention when you give it a prominent place in an attractive Brochure Holder. Remember that building future sales can be just as important as the present if take-out sales are significant.

Here’s another area you should consider: customer feedback. Sure, you can gauge success in dollars and cents…but not always. If business fluctuates, it’s especially important to get customer feedback and find out why. Set up a Ballot or Suggestion Box and encourage your customers to tell you their likes and dislikes…then adjust accordingly. Numerous styles of Large and Small “Donation” Boxes are available to help accumulate these most important opinions.

Suggestion Box
Suggestion Box

Honing a sharp edge in the restaurant business applies to more than kitchen knives. From Acrylic Easels to four-sided Restaurant Sign Holder / Table Tents, take advantage of every angle with crystal clear viewing acuity. PPM has the POP Displays that will help pique customer interest, right there at the table. They’re already sitting and hungry, why not give them more of what they want? Boost your per guest sales with Sign Holders and Menu Holders geared specifically for your foodservice operation, bistro, fine dining establishment, or franchise. A comprehensive catalog is available right now at www.plasticproductsmfg.com. Orders for standard styles can be processed right away for shipping, and PPM’s legendary Customer Service can help with custom orders and screen-printing. Bon apetit!