Smart Reasons to Sharpen your Marketing Edge with Custom POP Displays

POPDisplayAs the economy continues to rebound, retailers find themselves facing more challenges than ever with other brick-and-mortar operations as well as online sales.  Every detail counts to get that extra marketing edge and capture customer’s eyes.  In a visual world that’s crowded with consumer choices, making yourself memorable means adding some “zing” to those details.

That’s where customizing your Point-of-Purchase (POP) Displays, Poster Holders, and Sign Holders enters the picture.  Consider a few simple points and you can gain some distinct advantages with minimal expense and effort!  Here are just a few advantages within easy reach you can attain by using Custom POP Displays:

Increased brand/name recognition – Shoppers compare.  Count on it.  While your brands and prices are being scrutinized, seize the opportunity to be first in your comparison shoppers’ memory.  Your competition’s POP Displays just might look a lot like yours…but customizing can give you the edge with a little “wow” factor and a more memorable association, connecting that advertised product to you.

Attention Grabber – Launching a new promotional campaign?  Customization helps draw attention above and beyond.  In large and/or “busy” showrooms, this approach can help stop foot traffic to showcase that promo.  You might be surprised how strategically placed acrylic displays highlighting your graphics, colors, and text make in-store ads more effective.

Flexibility – The variety in acrylic Literature Displays does not have to be confined to countertops.  Poster Holder styles can be screen-printed with store or manufacturer logos in Wall Mount and Ceiling Mount versions, giving you broader reach at eye level and even slightly above in more crowded spaces.  Consider the benefits of double-sided advertising in custom Ceiling Mount Poster Holders to maximize the coverage.custom_acrylic_brochure_holders_literature_sign_holder

Digital Printing – Take your custom graphics and design to the next level and make your POP Displays undeniably attractive.  Plastic Products Mfg (PPM) offers Digital Printing to complement traditional silk-screening and screen-printing capabilities.  It’s the next generation in optically pure acrylic and plastics…adding near-artistic brilliance to Sign Holders, Brochure Holders, and Sign/Brochure Holder Combos.  You may have seen it already with names from Bayer to Pfizer.

Cost Effective – Nearly ¾ of shopping decisions are made in-store.  Are you conveying the right information to inspire a “call to action?”  Do your displays offer that subtle suggestive marketing push?  Customizing POP Displays can help seal a purchase and it costs surprisingly little.  All it takes is an e-file to get started, and from there, customization is easy to replicate…a clean, crisp look in high volume runs.  That makes for a minimal investment and return with unlimited potential!

Tried and True Method –  So you’ve launched a new promotional campaign and marketed accordingly to bring customers through the door.  What next?  You can target in-store buyers better and spotlight your brand and promo more effectively building on a familiar, traditional approach.  Acrylic POP Displays are nothing new.  It’s all in the custom look that takes them to the next level, adding function and aesthetic appeal to the latest acrylic cuts and shapes.  With a personalized look and style, the possibilities are endless!

Baby Boomers vs. Millennials: Talking ‘Bout My Generation of Furniture Buyers

Furniture-PhotoFor decades, Baby Boomers have been the dominant spending force in American consumer culture.  But today the tide has turned to the next generation of retail shoppers as the Millennial dollar flexes its muscle more every economic cycle.  With it comes a shift in marketing and how to make sure you’re delivering the proper “pizzazz” to your product lines.  As the campaign season shows us, no one can underestimate the power of a well-timed twitter feed…or, for that matter, what you share via Facebook on Throwback Thursday.

Furniture sales make a prime example, and a well-executed social media presence with special offers and appeals can help build a loyal following in this age group.  You can bet that same loyal following will also use online channels to spread the word like wildfire…a huge advantage in building new customers.

It’s all in the presentation, whether online or in-store with acrylic Point-of-Purchase (POP) Displays.  But first, here are the numbers you should know to fully understand the potential.  Millennials represent the population born between 1980 and 2000 – the largest population segment of over 79 billion people.

CTC130110 POP Display
Acrylic Sign Holder with Brochure Holder (POP Display)

According to DataMentors, this group has purchasing power over $170 billion a year…with furniture being one of the hottest commercial segments.  Plus, those Baby Boomers are increasingly downsizing homes while Millennials furnish homes of their own.  That’s double opportunity: Baby Boomers still spend the larger percentage of dollars but Millennials now represent a larger number of households making furniture purchases.

DataMentors quotes a survey from Furniture Today’s Consumer Buying Trends, stating that 37% of all furniture and bedding purchases are made by Millennials.  That number’s expected to increase as this demographic also grows in home ownership.  In fact, this same study points out that furniture spending among Millennials themselves grew 142.1% from 2012 to 2014!  Obviously, the potential’s great.

So embrace the future and think about the different avenues in not only how you market furniture, but also in the audience you want to take action.  Sure, it’s vital to create buzz and grab visual attention online.  Capturing eyes once inside the store is just as crucial and that’s why it’s also important to keep those Point-of-Purchase (POP) Displays sharp and focused.  Remember, acrylic Sign Holders and Poster Holders never go out of style.  It’s what Millennials might call Retro on Throwback Thursday!