As the economy continues to rebound, retailers find themselves facing more challenges than ever with other brick-and-mortar operations as well as online sales. Every detail counts to get that extra marketing edge and capture customer’s eyes. In a visual world that’s crowded with consumer choices, making yourself memorable means adding some “zing” to those details.
That’s where customizing your Point-of-Purchase (POP) Displays, Poster Holders, and Sign Holders enters the picture. Consider a few simple points and you can gain some distinct advantages with minimal expense and effort! Here are just a few advantages within easy reach you can attain by using Custom POP Displays:
Increased brand/name recognition – Shoppers compare. Count on it. While your brands and prices are being scrutinized, seize the opportunity to be first in your comparison shoppers’ memory. Your competition’s POP Displays just might look a lot like yours…but customizing can give you the edge with a little “wow” factor and a more memorable association, connecting that advertised product to you.
Attention Grabber – Launching a new promotional campaign? Customization helps draw attention above and beyond. In large and/or “busy” showrooms, this approach can help stop foot traffic to showcase that promo. You might be surprised how strategically placed acrylic displays highlighting your graphics, colors, and text make in-store ads more effective.
Flexibility – The variety in acrylic Literature Displays does not have to be confined to countertops. Poster Holder styles can be screen-printed with store or manufacturer logos in Wall Mount and Ceiling Mount versions, giving you broader reach at eye level and even slightly above in more crowded spaces. Consider the benefits of double-sided advertising in custom Ceiling Mount Poster Holders to maximize the coverage.
Digital Printing – Take your custom graphics and design to the next level and make your POP Displays undeniably attractive. Plastic Products Mfg (PPM) offers Digital Printing to complement traditional silk-screening and screen-printing capabilities. It’s the next generation in optically pure acrylic and plastics…adding near-artistic brilliance to Sign Holders, Brochure Holders, and Sign/Brochure Holder Combos. You may have seen it already with names from Bayer to Pfizer.
Cost Effective – Nearly ¾ of shopping decisions are made in-store. Are you conveying the right information to inspire a “call to action?” Do your displays offer that subtle suggestive marketing push? Customizing POP Displays can help seal a purchase and it costs surprisingly little. All it takes is an e-file to get started, and from there, customization is easy to replicate…a clean, crisp look in high volume runs. That makes for a minimal investment and return with unlimited potential!
Tried and True Method – So you’ve launched a new promotional campaign and marketed accordingly to bring customers through the door. What next? You can target in-store buyers better and spotlight your brand and promo more effectively building on a familiar, traditional approach. Acrylic POP Displays are nothing new. It’s all in the custom look that takes them to the next level, adding function and aesthetic appeal to the latest acrylic cuts and shapes. With a personalized look and style, the possibilities are endless!