How to Design an Effective Brochure

How to Design an Effective BrochureIs it time to give your promotional literature a fresh new look and not sure where to start?  Maybe we can help you cut through a few hang-ups and provide some tips for inspiration!

  1. Assess or RE-assess who’s looking!

Whether you’re trying to design an effective brochure for the first time or replace outdated material, consider who’s likely to read it.  Know your demographic!  Shifts in buying patterns and trends affect numerous industries.  Furniture buyers, for example, are now likely to be Millennials.  Gear your message, branding, pictures, and graphics accordingly.

   2. What’s your Brochure’s function and how does it fit your Marketing Plan?

Be realistic about your brochure and where it can be most effective.  A Point-of-Purchase (POP) display is great for cross-promoting items to customers already committed to buying from you!  There are “leave-behind” brochures for meetings and trade shows, geared more for prospects.  Also consider the need for brochures to send in response to inquiries and in direct mail campaigns.

   3. HOW are your Brochures displayed?

Brochure effectiveness and disbursement also requires the right display.  You can attract the eye with a Clear Acrylic Trifold Brochure Holder and the dual arcs on either side of its base.

   4. KISS

Keep It Simple, Stupid!  Don’t make your copy sound like a legal document.  Instead, speak to customers personally in a conversational tone.  Express your message/benefits without making it overly “wordy.”  Otherwise, readers tune out.

   5. Don’t stop at one!  

If you have two to four subjects running simultaneously, give each the platform it deserves.  Then show individual brochures in a tiered 8 Pocket Brochure Holder for a clear presentation with multiple options for inquiring eyes!

   6. Call to Action

Measuring brochure effectiveness in dollars and cents?  Give your prospects a clear “call to action” so they can respond after you’ve inspired them.

Good luck with your layout…and don’t forget to proofread!

Swivel Base Sign Holders, Trade Show Displays, and Cal Ripken Jr at NRPA

Untitled design(8)Baseball pennant races and Trade Show season coincide every year. When the days of summer start fading, attention on the diamond and at the expo is just beginning to hit its peak. In one instance, baseball’s strongest “iron man” will take center stage at, you guessed it, a trade show- one that celebrates our national passion for parks and recreation.

From September 24th through the 26th, the National Recreation and Park Association (NRPA) will hold its Annual Conference in Baltimore (preliminary events commence September 22nd). Some 8,000+ professionals are expected to be in attendance…connecting, learning, networking, and unwinding while celebrating new achievements and success stories in community Parks and Recreation.

The NRPA Opening General Session hits the ground running with Baltimore legend and Major League Baseball’s reigning “Iron Man,” former Orioles shortstop/third baseman, Cal Ripken, Jr. Ripken’s prolific 21-season career featured many new records, none bigger than the shattering of Lou Gehrig’s streak of 2,131 consecutive games by more than 500!

Cal Ripken Modified BS GG
Swivel Sign Holder


What’s less known about Ripken is his philanthropy, helping children across the country by creating opportunities and applying that same tenacity and dedication to perseverance and excellence. As the keynote speaker, Ripken will focus on this inspiration to strengthen communities before the presentation of 2019 Gold Medal Awards.

Late summer into early autumn marks the time when trade shows across the board are at their zenith, before the holidays and potential winter travel woes. NRPA 2019 is just one of many…and all deliver great potential for showing promotions to a vast and well-qualified buying audience!

That’s where Ripken-like, Iron Man strength and reliability steps up to the plate in product/literature/promotional displays. We suggest Swivel Base Sign Holders that put the motion in your promotion! Durable, premium thickness acrylic Sign Holders feature a hint of eye catching “glass green” edging. What also draws attention is the brushed silver colored swivel base that rotates 360 degrees. With Swivel Base Sign Holders at bat, your trade show promotional ads will swing for the fences!

Trendy New Cubicles, Name Plate Holders, and Hip Open Plan Offices

Untitled design(8)The olden days of cubicle office layouts are giving way to exciting new interior office designs, elevating the ubiquitous cubicle into a dynamic personal workspace that also stands out aesthetically. A Fast Company article by Mark Wilson published earlier this year illustrates the next generation of cubicles…and the companies competing in cubicle reinvention.

This fight for the best new cubicle design has one common goal: transforming open air dividers into a different kind of space with fully self-contained rooms. The Cubicle of yesterday is the Pod, Micro-Office, Phone Booth, and Cubicle Nouveau of the future.

Wilson refers to a statistic from the International Facilities Management Association stating that as many as 70% of U.S. offices are “open plan.” Many are migrating from suburban parks back to more urban settings, often with less square footage requiring an imaginative new approach to space utilization.

Rather than repeating mistakes of the past (i.e., cramming too many people together in the hope for collaboration), the new cubicle is vastly different from mere partition dividers. Soundproof paneling, ventilation, and power sources for laptops and USB devices are featured in newer designs. Some cubicles have four walls, a roof, and total privacy, complete with a full-panel window!

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Don’t let the “Phone Booth” designation throw you, either.  These prefabricated, self-contained rooms can actually fit two to four people. Cubicall CEO Anthony Maraccini calls his company’s design “…a personal space that meets the four pillars of privacy: sound, visual, territorial, and informational.”

Other players in the new cubicle race? Zenbooth is the first to include an electrically adjusted desk and flat-pack shipping, ala IKEA. TalkBox boasts the largest interior, including the vertical footprint. Room offers the lowest price, $3,450 and free shipping.

The ideal complement to any new workspace design is the right Name Plate Holder for identification. People Spotter Name Plate Holders are geared perfectly for new-look offices with bold colored borders. They catch the eye and are so easy to install, they can easily accommodate staff “on the go” as inner-office modular use becomes more mobile.

No matter how you use Cubicle Name Plate Holders, remember that heavy gauge perforated card stock is included free on select orders so you can print your own inserts. Just talk to Plastic Products Mfg for more interior inspiration!

Name Plate Holders and CAALA 2019, the Largest Trial Lawyer Convention

Untitled designUnsafe products, bad medicine, shady business practices, negligent corporate conduct without scruples…it’s a sad-but-true fact of life that not every product and purveyor is 100% reliable. When consumers are wronged by practitioners who engage in unethical practices or with a purchase that’s not what was promised, it’s nice to know that there’s a vital segment of the legal community to help fight back.

Consumer Attorneys focus solely on the protection of ordinary consumers from those who try to take advantage or simply get away with nefarious products and/or services. In response, Southern California is home to the nation’s largest local association of plaintiffs’ attorneys, the Consumer Attorneys Association of Los Angeles (CAALA). It’s a powerful group of advocates united in one purpose: to protect victim’s rights with equal access to justice.

On Labor Day weekend, the CAALA 37th Annual Las Vegas Convention takes place. Over 2,000 visitors are expected to attend, including attorneys, law firm staff, trial lawyers, and legal consultants. Besides vendor exhibits and product demonstrations, the goal is to give attendees the latest educational advantages, networking sessions, and brainstorming opportunities…covering crucial areas from insurance and medical services to publishing and production.

Once finished, it’s back to the firm and business as usual, only with a sharper edge in a legal area that offers a valuable benefit to our society-at-large.

Also valuable inside each firm’s walls? New Acrylic Sign Holders and dynamic Poster Holders, cutting edge designs.

Office Name Plate Holders are also in especially high demand right now. Colored borders have been incorporated to deliver a clear view and sharper focus on 8-1/2” x 2-1/2” inserts. Desktop and Counter-top Name Plate Holders in slant-back clear, glass green, and Executive Series designs are also gaining popularity for blending function, style, and a nice complement to the décor.


Name Plates and Perforated Card Stock for National Back-to-School Month

Back_to_School_BannerIt won’t be long before bells ring and a new school year gets underway. Parents are taking a closer look at sales on school clothes, supplies, and backpacks. Educational facilities are also getting ready with upgrades to classrooms and communal learning areas.

As part of National Back-to-School Month in August, Plastic Products Mfg is also in the groove. Ever mindful of tight school budgets and razor-thin operating costs, Name Plate Holders so popular this time of year are being offered with FREE perforated card stock on select orders. A cost-effective alternative to engraved nameplates, the perforated paper stock also delivers style options with faster DIY printing.

Printed Card-stock Name Plate inserts are as easy as 1, 2, 3 when downloading our Microsoft Office templates! copy
Perforated Card-Stock


While students and faculty settle into the 2019-2020 school year, there’s always a traditional “getting to know you” phase, putting names to faces. That’s why dynamic Cubicle, Wall-Mount, and Desktop Name Plate Holders with Colored Borders are all the rage on campus…and the addition of complementary nameplate card stock only sweetens the incentive.

Printing your own custom name plates is easy to do, right from your computer. The perforated paper stock is ready to load in your printer, and you can use our convenient Microsoft Word Template to add your text. From there, just print your nameplate and slide it in place…standard name plate inserts load quickly and easily. Businesses also prefer this flexibility for frequent sign changes.

2 Computer Name Plate Holder
Computer-Mount Name Plate Holder


Well-equipped classrooms and computer labs are also prime spots for Computer-Mount Name Plate Holders. They’re a different design in rugged vinyl…worth a look where monitors need name tags securely in place.

Did you know that Boston Latin School was the first public school in the colonies, opening in 1635? Clergyman John Harvard founded his namesake Ivy League school just one year later in nearby Cambridge. Ursuline Academy in New Orleans became the first school exclusively for girls in 1727. Back in Massachusetts, the first state compulsory education law was passed in 1852.

Fast forward to 2019, a time for “People Spotter” Name Plate Holders…and free perforated card stock to make printing inserts faster, easier, and more affordable!




Five Tips for Throwing an EPIC Summer Office Party!

Five Tips for Throwing an EPIC Summer Office Party!

Have you taken a vacation this summer or feel more like summer’s passing you by? Maybe you have a fun getaway still to come. But according to a new travel confidence survey by Allianz Global Assistance, 36% of Americans haven’t taken a vacation in more than two years! Respondents say they are not traveling this summer either for multiple reasons, including lack of time and/or money.

Whether vacationing or not, a festive, all-inclusive, epic summer office party is a great way to brighten the mood for everyone on-staff and show appreciation for nosing the grindstone.

The key to a successful party is in the theme and what makes it stand out from routine birthday festivities and holiday gatherings. Here are 5 tips for your party plan.247fc35d5c39623a8942c7f57d4c31cf

1. Organization and Budget. Once cleared by the boss, figure out how much money’s available to spend and where best to delegate it. Colorful decorations can make an office feel more summer-like and outdoor celebrations can be enhanced with illuminating tiki torches. Food and beverage costs are where you’re most likely to spend so don’t be shy about recruiting help, both with planning and shopping for eats-and-drinks.

2. The Menu. Take it easy on yourself and keep it simple. Lighter summer fare doesn’t mean boring and flavorless. Elevate cheese and crackers with Boursin and assorted olives. Goat Cheese and Caramelized Onion Tartlets are easily concocted and something you might also find at the store. Gorgonzola and Cranberry in Puff Pastry, too. Grilling? Marinate skewered flank steak. If your budget includes catering, your caterer likely has tasty summer notions.

3. The Setting. Go tropical, get beachy, and make it colorful! A little imagination can go a long way toward more festive cubicles and workstations.

4. Ice Cream. Everyone’s screaming for it this blazing summer. Consider offering gelato and sorbet with strawberries, blueberries, and raspberries. Crushed peanuts are great but be mindful of allergies.

5. Spread the Word! Social media’s fine but party notices posted in Cubicle Sign Holders also get a lot of attention. You can even make the display match the party theme!