POP-UP Shops, Sign Holders, and Christmas Retail

Coca-Cola-POP-UP-STORE-1Holiday sales are officially in full force, including a wave of retail “pop-up” shops that are becoming an increasingly familiar sight for busy Christmas shoppers. Citing Forbes 2017 statistics in a March 2018 article, TotalRetail pointed to one of particular interest. Retail store openings are outpacing closures by the greatest numbers in years…2.7 to 1 last year…and that’s good news for pop-ups.

Small Business Trends also reported significant growth worth billions in the pop-up segment. Even with the convenience of digital shopping, customers are still flocking to nearby brick-n-mortar establishments. The closer, the better apparently…store proximity is what’s trending now.

The pop-up itself is typically a store within a store. What starts as a vacant space becomes a dollar generating enterprise, welcomed by its larger host who benefits from the added foot traffic. And sometimes the pop-up’s unique nature and merchandise becomes seed for a more permanent operation with roots.

Independent boutique pop-ups and larger retail bases alike are getting a much-needed sales assist this season. Demand is at a year-long high for Retail Sign Holders and special Pop-Up Sign Holders that ship flat and “pop-up” on an easel stand…easily maneuverable, serviceable, and portable for user friendliness.

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Fred Segal Pop-Up Shop

 

VACP Vinyl Sign Holders are designed with tough, rigid vinyl that’s light and inexpensive. It slants back to meet the eye from countertops and flat “pop-up” surfaces, and the foldable easel makes it easy to wrap up at the end of the day. Plus, it features a clear brochure pocket so vendors can use a “grab-n-go” approach with bustling Christmas shoppers. Hook ‘em with a catchy sign and give them information to-go.

Table Tents and other Acrylic Sign Holders are also in the spotlight, including multi-sided displays especially popular on larger retail floors.

As for the future of Pop-Up stores beyond the holidays? TotalRetail quoted consultant Stephen Brooks, who specializes on the subject. Brooks cited what’s “already happening in the U.K.” as businesses work cooperatively. Sharing retail and pop-up space is not necessarily dividing square footage…it’s multiplying sales potential in ways that are “great for the town, great for employment, great for coffee shops and restaurants, and great for the community in general.”

 

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How to Maximize Restaurant and Bar Sales Through the 2018 Holiday Season

Christmas-champagne‘Tis the season for feasting, and if you’re in the bar/restaurant/foodservice business, you know the potential is huge for busy end-of-year sales and a momentum swing into 2018 Q1. Give your “per check” revenue a boost with effective displays, cross-promotions, and upsells for hungry, thirsty customers. They’re ready to order: give them more choices and increase sales at the same time…everybody wins!

Start by catching the holiday wave. According to the National Restaurant Association’s latest Restaurant Performance Index, sales trended upward in September and October, leading into a busy holiday season and a great time to create repeat customers. Show them some love and they’ll be back in 2019!

Don’t ignore your take-out customers! Especially during the holidays, people are in a hurry. If you want to grab your share of take-out revenue, your Takeout Menu Holders can play a vital part! Show them what’s good to-go with a Counter-top Acrylic Menu Holder.WFT Yogurt Shop 2

Put your seasonal promotions in the spotlight. Whether marketing a signature drink for the holidays or special winter comfort food dish, capturing attention can be tricky. Draw hungry eyes to your upsells with attractive Acrylic Sign Holders like this one. Clear acrylic over a black acrylic background with stylish metal standoffs makes a perfect, eye-catching showcase!

Make ‘em warm-n-cozy! There’s typically a post-holiday drop-off in business as holiday revelers return to routine and spend less after the Christmas season. Add a winter touch with your slicks and specials to keep customers coming back. Swivel base acrylic displays accentuate your décor and spin to reach more eyes and potential buyers!

Winter event promotions can help you stand out from the competition. While other establishments fall asleep in this area, you can capitalize! Customers still want to get out and have fun, regardless of weather. Extend an invitation to see live music or special events with literature displays…they WILL come!

Acrylic Display Essentials and Trends for Functional, Productive, Good Looking Offices

BCG3_51602Hunting for ways to upgrade and enhance your office décor that simultaneously foster productivity and deliver functionality? The business publication Inc. recently discussed trends in office redesign as part of its search of the “World’s Coolest Offices.”

One trend points to offices creating more inviting casual spaces for individual work, partly in response to the growth of remote work environments. Seems that productivity often goes up when staff can operate someplace besides their assigned workstation, like in an onsite lounge or café.

Shaking up the floor layout can also “break up the monotony.” Inc. pointed to BCG Digital Ventures in NYC and the labyrinth employees navigate as opposed to less-inspiring rows of desks. The formula is simple: an engaged worker is a happier, more productive worker. A workplace lacking inspiration only stultifies creativity and initiative.

In-office visual accents also serve an important purpose. Wall art, furniture, signage, and even tapestries are all part of a movement to carve out a more distinctive identity – not just for customers/clients but also for those internally who build the business.

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Adjustable Cubicle Name Plate Holder

 

If you’re upgrading, here are a few other vital visual essentials for modern, aesthetic appeal. Transforming cubicle layout into new pods? Consider options in Acrylic Name Plate Holders, including new Colored Borders. Adjustable Cubicle Name Plate Holders are worth a look, as well as CMB10 Cubicle Business Card Holders…durable, strong, and attractive with 10 different slots for cards.

Clear acrylic lends solid visual appeal in other ways. Cubicle Sign Holders and Sign Frames feature larger dimensions and an ideal showcase for literature displays that draw the eye AND help keep desks clutter-free. Once your display captures attention, the Acrylic Sign Holder conveys each message clearly with tremendous visual acuity, almost like glass.

Time for a dynamic office upgrade? You don’t have to wait for 2019 to get a jump on a design that makes the team happier and more productive…nor the acrylic display accents that complement them!

Customer Appreciation Displays and Special October Customer Service Awareness

CustomerServiceWeek_2Did you know that the first week of October is Customer Service Week? For some consumers, customer service is considered forgotten. For smart business operators however, it’s a vital line between success and failure, especially for those who rely on repeat customers.

That’s why the International Customer Service Association (ICSA), established in 1984, first proclaimed the start of October as an official national event in 1992. It’s a time to celebrate “fresh ideas” and “key customer experience players” who make a positive impact with vendor-customer relations.

According to www.customerexperienceinsight.com, Customer Service Week is for specially recognizing “front-line service reps and sales professionals, marketers, customers, support staff and leadership.” Of course, the customer part of that equation should also benefit with creative promotions and rewards. Customer Service gifts can apply both internally for deserving team members and as a bonus for customers themselves. At least one company even rolled out a red carpet to replace carpet runners.

Doing something fun for the staff boosts morale and shows genuine care for their efforts. Showing customer appreciation likewise tells valued clientele that they’re special, too. Acrylic Sign Holders can be an integral part of associated displays…and acknowledging key personnel with the latest Name Plate Holders is also a good idea!

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Acrylic Name Plate Holder

 

Kate Nasser, People Skills Coach, lists the 25 Worst Customer Service Stories as negative examples in CSR training. In a nutshell, real-life responses like “it’s not our fault you have this problem – it’s yours” and “I’m sorry, but that’s our policy and I’m not connecting you with my supervisor” are obvious no-nos. One grocery store customer asking about a cinnamon bun sample was reportedly told “that they were very fattening and I could do with losing some weight!”

Nasser focuses on critical CSR training points that relate to “emotional intelligence, customer care attitude, listening skills…and clear communication,” not to mention “the perilous effects of procedur-itis.” In other words, don’t tell good customers you can’t make them happy because of policy. A little flexibility, compassion, and common sense can go a long way, good to remember during Customer Service Week, October 1-5!

 

CAALA Vegas 2018 – The Nation’s Largest Trial Lawyer Convention

catch-the-wave-36l6ns5qu0m21jbv3jm7swUnsafe products, bad medicine, shady business practices, negligent corporate conduct without scruples…it’s a sad-but-true fact of life that not every product and purveyor is 100% reliable. When consumers are wronged by practitioners who engage in unethical practices or with a purchase that’s not what was promised, it’s nice to know that there’s a vital segment of the legal community to help fight back.

Consumer Attorneys focus solely on the protection of ordinary consumers from those who try to take advantage or simply get away with nefarious products and/or services. In response, Southern California is home to the nation’s largest local association of plaintiffs’ attorneys, the Consumer Attorneys Association of Los Angeles (CAALA). It’s a powerful group of advocates united in one purpose: to protect victim’s rights with equal access to justice.

On Labor Day weekend, the CAALA 36th Annual Las Vegas Convention takes place. Over 2,000 visitors are expected to attend, including attorneys, law firm staff, trial lawyers, and legal consultants. Besides vendor exhibits and product demonstrations, the goal is to give attendees the latest educational advantages, networking sessions, and brainstorming opportunities…covering crucial areas from insurance and medical services to publishing and production.

Once finished, it’s back to the firm and business as usual, only with a sharper edge in a legal area that offers a valuable benefit to our society-at-large.

Also valuable inside each firm’s walls? New Acrylic Sign Holders and dynamic new Name Plate Holders in modern, cutting edge designs.NPBR with Silver Insert

Cubicle Name Plate Holders are also in especially high demand right now. Colored borders have been incorporated to deliver a clear view and sharper focus on 8-1/2” x 2-1/2” inserts. Countertop and desktop Name Plates in slant-back clear, glass green, and Executive Series designs are also gaining popularity for blending function, style, and a nice complement to the décor.

By the way, did you hear about the case of the runaway hit-and-run cow in Sacramento County? Indeed, an escaped cow charged a 70-year old neighbor woman “at full speed from approximately 300 feet away.” The plaintiff did recover however, and in Paynter v Romano this past January, a confidential settlement was reached as the result of a “high/low verdict.”

Display Options for Indoor vs Outdoor Events

LED-550x389From trade shows to pop-ups, we’re heading into the busiest time of year for huge indoor conventions as well as outdoor festivals, charity events, concerts, and markets. They all require a certain approach to signage for product displays, directional guidance, and promotions…only with vastly different variables.

As many weekly Farmers Market vendors can testify, wind and rain are the most obvious factors in outdoor display setup. Tent and booth stability are paramount; securing banners, point-of-purchase (POP) displays, and literature holders take the same type of consideration.

Vinyl banners hold up well to nasty weather conditions and acrylic also offers durability and protection.  Table tent literature displays in block form, for example, stand up to wind better than some lighter displays.

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Q040060ST 4-Sided Acrylic Cube Sign Holder

 

Weather can also be a strong benefit for outdoor event vendors. Tying in promotions with summer (custom t-shirts, cold drinks/snacks, sun visors, etc.) can bring attention and foot traffic your way, not to mention added word-of-mouth advertising.

Indoor events offer a much different allure. Once broader general advertising brings visitors through the door, capturing the eye takes a completely different focus. With weather-related concerns out of the picture, more display options become possible.  Electrical signage and engaging, eye-popping lighting are just a couple.

Countertop displays and sign holders can also take on a more exquisite, classy approach. Sturdy premium thickness acrylic offers strength and durability with heavy indoor foot traffic. Insert patterns and colored borders also catch the eye – finer details you might not otherwise think of.

Personal branding applies to a different selection of giveaways for indoor venues, too. Gift items and accessories for electronics (think flash drives and tablet cases) will draw bigger crowds to your stage and help add to the buzz!

Inside or out, one secret to a successful booth applies either way: avoid clutter. Past experiments have shown that TOO many choices on a “busy” table can actually be intimidating and drive customers away…clear selections in a more spacious presentation drive sales!

How to Run a Spring Sale!

heroSpring_v2bThere’s more than flowers, plants, and trees blooming this time of year. Now is also the time when Spring Sales blossom and 2018 Spring Sales are being greeted especially well. For many consumers, an especially late winter kept many from shopping earlier, and more are willing to spend in a relatively quiet, stable economy.

There are several ways to create a successful campaign both online and in retail environments. One piece of advice from Creative Resources “Threadless” revolves around the use of “lifestyle photos.” In apparel sales, for example, light materials and short sleeves go hand-in-hand with models on skateboards or playing volleyball. It connects an image of warm weather fun with the latest in comfortable clothing.

Add incentives! After all, it’s not really a Sale if you don’t offer special enticements. Strategic lower pricing on select items gives customers a real money-saving benefit they can sink their teeth into. Consider adding free shipping.  Once you’re earned the confidence of a customer, he or she is bound to spend more…gladly.

Another tip: don’t neglect the importance of social media. Food trucks draw lines of devoted followers with a simple post. You can, too. Plus, there’s a new breed of “Influencers” you can reach out to…bloggers, Instagrammers, and online personalities with legions of devotees themselves.A2C085110B_GG.JPG

Brick-and-mortar operations can also benefit from strategic displays and placement of sign holders and point-of-purchase (POP) literature holders. Curved Sign Holders are a prime example. Their clear and black acrylic panels with metal standoffs draw attention in a classy, upscale display.

Swivel base acrylic Sign Holders also capture the eye, bringing focus to your Spring Sale promotions in a unique, modern presentation.

One more consideration: Memorial Day Weekend marks the unofficial start of summer…make those Spring Sale products, promotions, and incentives even juicier with weekend getaway offers and irresistible theme park family bonanzas!