Acrylic Sign & Brochure Holders in the Transforming Retail Sector for 2019

cq5dam.web.1200.630Brisk holiday sales and consumer spending in general have retailers feeling rosily optimistic for 2019. While uncertainty and caution keep expectations at least mildly tempered, spending indicators are undeniably high. One bellwether is the travel industry, where bookings for vacations are already up and even summer camping spaces at parks are being reserved rapidly, despite being shut down by the government as of this writing.

Early winter spending on travel may indicate economic strength but retailers still have to contend with a familiar nemesis: online shopping. Will 2019 be a breakthrough or bust for the retail industry?

TotalRetail observed a transformation in the retail sector worth noting. While 80% of purchases are initiated online, “64% of major retail purchases are still made in-store.” According to their research, store values are growing significantly – especially those with the foresight to become more “experiential arenas.”

This more hands-on approach offers something online shopping can’t: a tangible, visual product. American Girl doll stores are described as being “like walking into a storybook world.” In Shanghai, a shoe store added an indoor track so customers can run and capture real-time data before deciding. Furniture stores are using “augmented reality” to match consumers’ real-life living rooms with the just right furniture…an “inside/outside” approach.

Vinyl Sign Holder (Style C)
Bottom-Loading Sign Holder

The point is to stay relevant and strengthen the bond between brand and customer first-hand impressions. Also an essential part of the physical in-store experience? Presentation and display. This is where the need for clear acrylic is also critical. Acrylic Sign Holders and Brochure Holders lend vitality to that in-store connection, giving retailers an added edge with the latest product/promotional displays and their visual appeal.

That concept isn’t lost on the travel industry, either. Travel Daily News, citing a Bentley University Center for Marketing Technology Center study across 17 cities in North America and Western Europe, found that 79% of visitors picked up a brochure during their travels. “The decline of print advertising predicted by marketers was over hyped,” according to CMT Director Ian Cross, adding that “even in this digital age, people still value tangible ‘in-the-moment’ printed materials like brochures.”

We know where you can find the perfect Brochure Holders to match.

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Sign Holders, Brochure Holders, and CES 2019 in Las Vegas

Are you going to the big CES event in Las Vegas, January 9th through 12th? This showcase for technology and consumer electronics promises to be a huge draw, and if you plan to be an exhibitor, be sure to take the best signage to draw attention, stop foot traffic, and inspire interest in your greatest new breakthroughs!

CES bills itself as “the world’s gathering place…the global stage where next-generation innovations are introduced to the marketplace.” Virtual reality and augmented reality devices will be among the many features, showing new possibilities for healthcare professionals, sports technologists, architects, and brand marketers.

Getting your products noticed for this prime opportunity is key. Get your share of attention with a standout exhibit and display booth, featuring Sign Holders and Brochure Holders as spotlights for your literature.

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Nine Pocket Brochure Holder

 

If CES truly is “the ultimate platform for technology leaders to connect,” you’ll want to grab every opportunity to connect with potential decision-makers, face to face. Give them something to take away…something tangible from your Brochure Holder.

What draws curious eyes to your display products and literature in the first place might very well be your Sign Holders.  A new Swivel Base Sign Holder gives your promotion mobility.  The Executive Series delivers a polished, professional look that slants back to reach eye level comfortably.

Press and industry analysts from an estimated 150+ countries will be in Las Vegas for CES. Here’s where you can get an advantage. “CES Unveiled” takes place Sunday, January 7…a huge media event BEFORE the show. It could be your chance to get ahead and develop worldwide connections, whether you’re a start-up or well-established name already.

On the show floor or at “CES Unveiled,” your tabletop display says a lot about your operation. Just be sure they get a good look with clear Acrylic Sign Holders and Brochure Holders!

 

 

Converting Brick-and-Mortar Retail into Customer Fulfillment Hubs

hand of young woman with multi-coloured bagsWhile some brick-and-mortar retail stores scramble to keep pace with online commerce, others are finding a new niche in the supply chain…and customers are taking notice. Satisfying immediate demand with a new wave of product delivery options, traditional retail outlets are discovering new revenue sources through conversion to omnichannel fulfillment centers.

By serving as a fulfillment hub, retailers are filling a critical link in the customer shopping experience. While giants like Amazon have changed the shopping and ordering experience, that immediate purchase gratification for customers can disappear quickly with poor/slow delivery. Enter the retailer for “final mile” delivery.

According to a recent Total Retail article, increased demand for BOSS (“buy online, ship from store”) is something retailers face in an area where they’re traditionally prone: the downstream delivery network from store to consumer (upstream logistics going from supplier to distribution center to stores).

To tackle the challenge, retailers are developing new relationships with smaller but tenacious third-party delivery networks like Instacart, Lyft, and Uber. Operators also realize, according to the article, that consumers don’t mind pick-up of online orders if they have already arranged and paid for products and can save on delivery. Facilitating that process quickly enough for instant customer satisfaction may test inventory management skills but a well-trained staff that can integrate the digital approach, smooth out initial pratfalls, and engage customers with orders almost as fast as ordering a pizza, bodes well for repeat business.cubicle setting PNHLT4R

Total Retail also points out that “new technologies like heat mapping, embedded sensors, digital store tags and connected assets allow customers, associates, and store managers to interact with each other based on geographic location and inventory availability.” Using these tools helps retailers co-exist with customer-controlled fulfillment…and with the e-commerce market.

Physical brick-and-mortar establishments also deliver a customer’s need to see a tangible product in-store – 75% of customers, according to Alliance Data. And that ties into something else up-close-and-personal: how signage is displayed once they arrive. Essential for new customer fulfillment hubs? Brochure Holders for informational pamphlets…Sign Holders for cross-promotions and policy statements…and Name Plate Holders for department/staff ID and directional signage. Nothing fits this modern landscape better than acrylic!

Top Trade Shows for July 2018

TOP TRADE SHOWSJuly is right at the top of peak trade show season and some of the biggest are taking place from San Francisco, San Diego, and Las Vegas to Chicago, Miami, and overseas. Cigar aficionados converge on Vegas for The International Cigar and Pipe Retailers Association’s premier event of the year. “Swim Show” in Miami seems the perfect place for a worldwide exhibition in swim wear and lingerie. And the IFT Food Expo in Chicago is termed “the single most important event for professionals involved in food science and technology.”

One of the most renowned conventions by any standard also takes place in July: Comic Con in San Diego. Comic Con started in 1970 as an inspiration of comic, movie, and science fiction fans. Its popularity has exploded with attendees and celebrities on hand, many dressed for the experience as their favorite characters.Comic-Con-2017-Saturday-Schedule

Comic Con has become part of the social culture lexicon, popularized even further in TV and movies from The Big Bang Theory to Ted 2. According to the official Comic Con website, attendance has topped 130,000 in recent years, getting so big that it has even spawned mini one-day events across the country.

Do you have a trade show or convention in your immediate future? If you plan to run a booth, be sure to grab attention and add to the allure with the latest in Sign Holders, Brochure Holders, and literature displays. Draw passing eyes and foot traffic to your promotions with the professional Executive Series. Swivel Base Sign Holders also deliver maximum visibility and appeal.

If you really want to know what time it is, check out the Hong Kong Watch & Clock Fair, the “World’s Preeminent Timepiece Event.” Albena, Bulgaria is your destination for geo-science research at the International Multidisciplinary Scientific Geo-Conference and Expo. As for AMTEX, the Asian Machine Tool Exhibition? Sorry, you just missed it in New Delhi, India. Maybe next year!

 

 

Red Dress Collection Day and the Go Red for Women Heart Campaign

Untitled designFamiliar with Red Dress Collection Day? It’s part of the American Heart Association’s “Go Red for Women” campaign. Every February marks the push to bring awareness to heart disease and ways to protect heart health in general. There’s added emphasis this year on women’s heart health, and Red Dress Collection Day February 8th will spotlight that focus on the runway – added inspiration and a reminder that more women than men die from cardiovascular disease every year.

Presented by Macy’s, this exclusive event brings top designers, models, and celebrities together, demonstrating support for women’s heart health as part of New York Fashion Week…and reminding women just how critical education and lifestyle changes are to the prevention of cardiovascular disease. According to https://www.goredforwomen.org/red-dress-collection/, 80% of those cardiovascular diseases can be prevented!

The positive news on heart disease prevention is not coincidental. While more than 2,200 American still die of heart disease every day, increasingly greater numbers are surviving or have found the path to avoidance altogether. The AHA puts it best, saying that “such an aggressive disease requires an equally aggressive response,” backing it up with more than $3.3 billion spent on research.

The challenge now takes 20/20 vision…improving cardiovascular health of all Americans by 20% while reducing deaths from heart disease and stroke by 20% by 2020.

There are many ways to get involved, like helping to raise funds for new research and advocating for legislation. https://donatenow.heart.org/goredforwomen/ provides a place to donate with one-time and monthly options, including gifts in honor of a loved one as well as in memory of those lost.

Whether you’re in the medical field or just want to get the word out about heart health, we can help you contribute to the conversation with Sign Holders and Brochure Holders that showcase literature and related events. Creating awareness is essential – and potentially life-saving!

If you’d like to watch the exclusive Red Dress Collection event live, you can…on Facebook starting at 8PM Eastern Time on Thursday, February 8th

Acrylic Sign Holders, Brochure Holders, and CES 2018 in Las Vegas

Samsung Exhibit
Samsung Exhibit CES 2010, Las Vegas MC2 Padgett and Company

Are you going to the big CES event in Las Vegas, January 9th through 12th? This showcase for technology and consumer electronics promises to be a huge draw, and if you plan to be an exhibitor, be sure to take the best signage to draw attention, stop foot traffic, and inspire interest in your greatest new breakthroughs!

CES bills itself as “the world’s gathering place…the global stage where next-generation innovations are introduced to the marketplace.” Virtual reality and augmented reality devices will be among the many highlights, showing new possibilities for healthcare professionals, sports technologists, architects, and brand marketers.

Getting your products noticed for this prime opportunity is key. Get your share of attention with a standout exhibit and display booth, featuring Acrylic Sign Holders and Brochure Holders as spotlights for your literature.CRB Tech insert

If CES truly is “the ultimate platform for technology leaders to connect,” you’ll want to grab every opportunity to connect with potential decision-makers, face to face. Give them something to take away…something tangible from your Brochure Holder.

What draws inquisitive eyes to your display products and literature in the first place might very well be your Sign Holders.  A new Swivel Base Sign Holder gives your promotion mobility.  The Executive Series delivers a polished, professional look that slants back to reach eye level comfortably.

Press and industry analysts from an estimated 150+ countries will be in Las Vegas for CES. Here’s where you can get an advantage. “CES Unveiled” takes place Sunday, January 7…a huge media event BEFORE the show. It could be your chance to get ahead and develop worldwide connections, whether you’re a start-up or well-established name already.

On the show floor or at “CES Unveiled,” your tabletop display says a lot about your operation. Just be sure they get a good look with clear Acrylic Sign Holders and Brochure Holders!

 

How to Design an Effective Brochure.

Blog Effective Brochure Image

Time to give your promotional literature a fresh new look and not sure where to start?  Maybe we can help you cut through a few hang-ups and provide some tips for inspiration!

  1. Assess or RE-assess who’s looking!

Whether you’re trying to design an effective brochure for the first time or replace outdated material, consider who’s likely to read it.  Know your demographic!  Shifts in buying patterns and trends affect numerous industries.  Furniture buyers, for example, are now likely to be Millennials.  Gear your message, branding, pictures, and graphics accordingly.

   2. What’s your Brochure’s function and how does it fit your Marketing Plan?

Be realistic about your brochure and where it can be most effective.  A Point-of-Purchase (POP) display is great for cross-promoting items to customers already committed to buying from you!  There are “leave-behind” brochures for meetings and trade shows, geared more for prospects.  Also consider the need for brochures to send in response to inquiries and in direct mail campaigns.

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Acrylic P.O.P. Display

 

   3. HOW are your Brochures displayed?

Brochure effectiveness and disbursement also requires the right display.  You can attract the eye with a Clear Acrylic Trifold Brochure Holder and the dual arcs on either side of its base.

   4. KISS

Keep It Simple, Stupid!  Don’t make your copy sound like a legal document.  Instead, speak to customers personally in a conversational tone.  Express your message/benefits without making it overly “wordy.”  Otherwise, readers tune out.

   5. Don’t stop at one!  

If you have two to four subjects running simultaneously, give each the platform it deserves.  Then show individual brochures in a tiered 4 Pocket Plastic Brochure Rack for a clear presentation with multiple options for inquiring eyes!

   6. Call to Action

Measuring brochure effectiveness in dollars and cents?  Give your prospects a clear “call to action” so they can respond after you’ve inspired them.

Good luck with your layout…and don’t forget to proofread!