Sign Holders, Brochure Holders, Display Options and the National Stationery Show

national stationery show 2019It’s anticipated that some 10,000 trade professionals from around the world will converge on the Jacob K. Javits Convention Center in NYC February 3rd through 6th for 2019’s National Stationery Show. More than 400 companies will be exhibiting, ranging from card and gift shops, party stores, and big box retailers to importers and special event planners.

If you’re not familiar with it, you might be surprised to know that the NSS is actually 73 years old. Coined as “the place for all things paper,” NSS spotlights the visual from industries that create greeting cards, custom invitations, and “lifestyle gifts.” Thousands of new products will be displayed from “the launching pad for 100+ emerging, trend-leading businesses…a true discovery zone!”

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4-Slot Cubicle Name Plate Holder

 

In the spirit of competition, creativity at NSS can also be rewarding. The 3rd Annual “Design Our Valentines” contest could not be timed better. The highest honor however is the Best New Product display in multiple categories…like All Things Wedding (Invitation Suites, Bachelor/Bachelorette Party Gifts, Favors, etc.), Cause-Related products, All Things Paper, and Life/Style (candles, soaps, pillows). These are just a few.

As the year’s largest industry show, NSS calls itself “The Home for New Stationery Trends.” It’s the time and place for those “emerging designers” to show their flair alongside familiar, well-known brands. And when it comes to print displays, we’re setting a few new trends for 2019 ourselves.

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Acrylic Name Plate Holder

 

Clear Acrylic Brochure Holders from Glass Green to the Elite Series provide a classy complement to superb print products. Crystal Clear Sign Holders increase visibility, making a fine vehicle for retail promotions including the specific niche businesses NSS attracts.

Even name plate displays are getting a bold new look in print, beyond the ubiquitous black-and-white. In keeping with NSS creative inspiration, Name Plate Holders with pattern alternatives, colored borders, and free card stock options are the cutting edge of a new trend on a traditional display.

Give it some thought…standing out with customer appeal takes more ingenuity than ever now and the “same old” approach can leave eyes glazed instead of engaged!

 

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Display Options for Indoor vs Outdoor Events

LED-550x389From trade shows to pop-ups, we’re heading into the busiest time of year for huge indoor conventions as well as outdoor festivals, charity events, concerts, and markets. They all require a certain approach to signage for product displays, directional guidance, and promotions…only with vastly different variables.

As many weekly Farmers Market vendors can testify, wind and rain are the most obvious factors in outdoor display setup. Tent and booth stability are paramount; securing banners, point-of-purchase (POP) displays, and literature holders take the same type of consideration.

Vinyl banners hold up well to nasty weather conditions and acrylic also offers durability and protection.  Table tent literature displays in block form, for example, stand up to wind better than some lighter displays.

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Q040060ST 4-Sided Acrylic Cube Sign Holder

 

Weather can also be a strong benefit for outdoor event vendors. Tying in promotions with summer (custom t-shirts, cold drinks/snacks, sun visors, etc.) can bring attention and foot traffic your way, not to mention added word-of-mouth advertising.

Indoor events offer a much different allure. Once broader general advertising brings visitors through the door, capturing the eye takes a completely different focus. With weather-related concerns out of the picture, more display options become possible.  Electrical signage and engaging, eye-popping lighting are just a couple.

Countertop displays and sign holders can also take on a more exquisite, classy approach. Sturdy premium thickness acrylic offers strength and durability with heavy indoor foot traffic. Insert patterns and colored borders also catch the eye – finer details you might not otherwise think of.

Personal branding applies to a different selection of giveaways for indoor venues, too. Gift items and accessories for electronics (think flash drives and tablet cases) will draw bigger crowds to your stage and help add to the buzz!

Inside or out, one secret to a successful booth applies either way: avoid clutter. Past experiments have shown that TOO many choices on a “busy” table can actually be intimidating and drive customers away…clear selections in a more spacious presentation drive sales!