Sign Holders, Brochure Holders, and CES 2019 in Las Vegas

Are you going to the big CES event in Las Vegas, January 9th through 12th? This showcase for technology and consumer electronics promises to be a huge draw, and if you plan to be an exhibitor, be sure to take the best signage to draw attention, stop foot traffic, and inspire interest in your greatest new breakthroughs!

CES bills itself as “the world’s gathering place…the global stage where next-generation innovations are introduced to the marketplace.” Virtual reality and augmented reality devices will be among the many features, showing new possibilities for healthcare professionals, sports technologists, architects, and brand marketers.

Getting your products noticed for this prime opportunity is key. Get your share of attention with a standout exhibit and display booth, featuring Sign Holders and Brochure Holders as spotlights for your literature.

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Nine Pocket Brochure Holder

 

If CES truly is “the ultimate platform for technology leaders to connect,” you’ll want to grab every opportunity to connect with potential decision-makers, face to face. Give them something to take away…something tangible from your Brochure Holder.

What draws curious eyes to your display products and literature in the first place might very well be your Sign Holders.  A new Swivel Base Sign Holder gives your promotion mobility.  The Executive Series delivers a polished, professional look that slants back to reach eye level comfortably.

Press and industry analysts from an estimated 150+ countries will be in Las Vegas for CES. Here’s where you can get an advantage. “CES Unveiled” takes place Sunday, January 7…a huge media event BEFORE the show. It could be your chance to get ahead and develop worldwide connections, whether you’re a start-up or well-established name already.

On the show floor or at “CES Unveiled,” your tabletop display says a lot about your operation. Just be sure they get a good look with clear Acrylic Sign Holders and Brochure Holders!

 

 

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Acrylic Sign Holders, POP Displays, and Retail Upgrades for Shifting Demographics

Beware-Loyalty-Marketers-Don-t-Forget-the-Baby-BoAccording to a recent Bloomberg report, the global Generation Z population (born since 2001) will nudge ahead of Millennials (1980-2000, the range used in this study) for the first time in 2019. As the future progresses, this is increasingly good news for higher tech “gig” industries and gadget makers trending upward with online sales and services like “final mile” delivery.

But what about the Baby Boomers? Forbes Contributor Tom McGee reported in mid-August that this demographic segment is very much alive and well in the US, as 10,000 Baby Boomers turn 65 every day. Citing a 2016 Visa projection, “consumers over age 60 will continue to dominate U.S. consumer spending in the coming decade.”

McGee also points out that “the generation that grew up on Main Street” is retiring later and spending more. Downsizing empty nesters, for example, are helping drive a resurgent housing market. That, in turn, helps drive sales of everything from tables and chairs to pots and pans.

This where retailers need to pay particular attention to store layout and making featured products attractive, desirable, and accessible. Making the shopping experience pleasurable and a breeze to navigate can prove to be a winning formula when appealing to this growing consumer market.Rigid Vinyl C with Sale Insert

Part of McGee’s thesis speaks directly to floor layout in an area we know well: updated signage. More specifically, how to make that signage resonate with buying eyes.

One of the keys to locking shopper focus on product specials depends on eye-appealing point-of-purchase (POP) displays. And sometimes the most effective display employs the KISS method – Keep It Simple Stupid. Literature should be easy-to-read and prominently showcased in strategic foot traffic patterns.

If you’re in retail and looking to capture sales in the Baby Boomer demographic, take a look at the latest in Clear Sign Holders and eye-catching Acrylic POP Displays, including multi-sided options. Such selling opportunities are not to be missed!

 

Designing a Retail Shopping Environment and Sign Holders that work in a Digital Shopping World

hero-shopping-mallIn a brisk consumer market where brick-and-mortar retailers face the challenge of convenient online shopping, store operators are paying keen attention to attractive store design and targeted marketing for customer appeal. Creating the allure of a positive shopping experience is a key part of the equation.

New Hope Network, which bills itself as “the premiere digital marketplace that connects the healthy lifestyle industry from supply to shelf,” recently published research results based on interviews with hundreds of natural food retailers that could apply to other retail segments…citing store layout, lighting, and how unique products are merchandised. Such direct, tactile appeal can help capture shopper allegiance and repeat business.

Using this specified niche of the retail grocery industry as an example, New Hope discusses floor layout nuances that enhance the customer experience. Self-check kiosks give consumers a sense of control over their purchases AND reduce time spent waiting in line. Creating a space where customers can interact and sample goods also creates a more “immersive experience.”

Beyond structural rearrangement, in-store target merchandising needs to be displayed strategically and prominently to build the buzz. Not even online shopping can guarantee that eyes will fully engage with cross-promotions. Direct, eye-to-eye contact gives retailers a sterling opportunity to boost profits.

Making targeted promotions grab attention brings us to Lucky’s Market in the New Hope study. With an eye toward new products, Lucky’s vice president of merchandising, Andrew Vialpando said “a main point I strive for is discovery.” Vialpando’s goal is to make food shopping more of an engaging experience than chore-like drudgery.

His formula utilizes “pointed messaging and signage” in clean, simple displays that highlight a product’s most unique/attractive features. Minimizing pyramid displays to lessen consumer fatigue and clear price displays also help increase impulse buys…backed by research numbers indicating “upwards of 68% of buying decisions are unplanned.”

That’s where new acrylic Sign Holders and point-of-purchase signage can make a significant difference. Impulse Sign Display Holders including swivel-base and designer oval-shaped Literature Displays deliver eye-catching appeal and attention to your own unique retail specials.

One more tip from New Hope? Lighting: the more natural lighting you have, the better. If not, track lighting can lend an appealing, high-end look. 3,500K bulbs “have a warm yellow tone…4,000K for brighter, more blue light.”