POP-UP Shops, Sign Holders, and Christmas Retail

Coca-Cola-POP-UP-STORE-1Holiday sales are officially in full force, including a wave of retail “pop-up” shops that are becoming an increasingly familiar sight for busy Christmas shoppers. Citing Forbes 2017 statistics in a March 2018 article, TotalRetail pointed to one of particular interest. Retail store openings are outpacing closures by the greatest numbers in years…2.7 to 1 last year…and that’s good news for pop-ups.

Small Business Trends also reported significant growth worth billions in the pop-up segment. Even with the convenience of digital shopping, customers are still flocking to nearby brick-n-mortar establishments. The closer, the better apparently…store proximity is what’s trending now.

The pop-up itself is typically a store within a store. What starts as a vacant space becomes a dollar generating enterprise, welcomed by its larger host who benefits from the added foot traffic. And sometimes the pop-up’s unique nature and merchandise becomes seed for a more permanent operation with roots.

Independent boutique pop-ups and larger retail bases alike are getting a much-needed sales assist this season. Demand is at a year-long high for Retail Sign Holders and special Pop-Up Sign Holders that ship flat and “pop-up” on an easel stand…easily maneuverable, serviceable, and portable for user friendliness.

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Fred Segal Pop-Up Shop

 

VACP Vinyl Sign Holders are designed with tough, rigid vinyl that’s light and inexpensive. It slants back to meet the eye from countertops and flat “pop-up” surfaces, and the foldable easel makes it easy to wrap up at the end of the day. Plus, it features a clear brochure pocket so vendors can use a “grab-n-go” approach with bustling Christmas shoppers. Hook ‘em with a catchy sign and give them information to-go.

Table Tents and other Acrylic Sign Holders are also in the spotlight, including multi-sided displays especially popular on larger retail floors.

As for the future of Pop-Up stores beyond the holidays? TotalRetail quoted consultant Stephen Brooks, who specializes on the subject. Brooks cited what’s “already happening in the U.K.” as businesses work cooperatively. Sharing retail and pop-up space is not necessarily dividing square footage…it’s multiplying sales potential in ways that are “great for the town, great for employment, great for coffee shops and restaurants, and great for the community in general.”

 

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