Acrylic Sign & Brochure Holders in the Transforming Retail Sector for 2019

cq5dam.web.1200.630Brisk holiday sales and consumer spending in general have retailers feeling rosily optimistic for 2019. While uncertainty and caution keep expectations at least mildly tempered, spending indicators are undeniably high. One bellwether is the travel industry, where bookings for vacations are already up and even summer camping spaces at parks are being reserved rapidly, despite being shut down by the government as of this writing.

Early winter spending on travel may indicate economic strength but retailers still have to contend with a familiar nemesis: online shopping. Will 2019 be a breakthrough or bust for the retail industry?

TotalRetail observed a transformation in the retail sector worth noting. While 80% of purchases are initiated online, “64% of major retail purchases are still made in-store.” According to their research, store values are growing significantly – especially those with the foresight to become more “experiential arenas.”

This more hands-on approach offers something online shopping can’t: a tangible, visual product. American Girl doll stores are described as being “like walking into a storybook world.” In Shanghai, a shoe store added an indoor track so customers can run and capture real-time data before deciding. Furniture stores are using “augmented reality” to match consumers’ real-life living rooms with the just right furniture…an “inside/outside” approach.

Vinyl Sign Holder (Style C)
Bottom-Loading Sign Holder

The point is to stay relevant and strengthen the bond between brand and customer first-hand impressions. Also an essential part of the physical in-store experience? Presentation and display. This is where the need for clear acrylic is also critical. Acrylic Sign Holders and Brochure Holders lend vitality to that in-store connection, giving retailers an added edge with the latest product/promotional displays and their visual appeal.

That concept isn’t lost on the travel industry, either. Travel Daily News, citing a Bentley University Center for Marketing Technology Center study across 17 cities in North America and Western Europe, found that 79% of visitors picked up a brochure during their travels. “The decline of print advertising predicted by marketers was over hyped,” according to CMT Director Ian Cross, adding that “even in this digital age, people still value tangible ‘in-the-moment’ printed materials like brochures.”

We know where you can find the perfect Brochure Holders to match.

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Cubicle Accessories and Essentials for Warmth in Cold Workplaces!

untitled design(2)It doesn’t really matter if your office is in the frozen northern tundra or the Sun Belt: indoor air temperatures are notoriously low in many offices, leaving those in the cold finding ways to stay warm in cubicles.

A CBS News report last year cited a UC Berkeley study that found only 40% of U.S. workers were satisfied with office temperatures. Women in particular are more susceptible to thermostats set by male counterparts wearing suits. There’s a disparity between men’s and women’s body temperatures that was not widely considered back in the 60’s, when the formula for optimal office temperature was first developed and mostly unchanged ever since!

Winter or summer, indoor air temps have workers battling the draft with heated chairs, electric blankets, heated floor mats, and the good ol’ space heater. Still, according to Business Insider, “the freezing office” is the number one complaint in workplace polls.

Other ways to keep warm? www.health.com listed its top 11, including Snuggies, Everlane Cashmere Crew Cardigans, and something called the Corkcickle Tumbler that allegedly keeps drinks hot for three hours.cr-home-cold-office-ah-08-15

But it’s the personal space heater most frequently called upon to warm up those colder, draftier office spots and cubicles. The Balance listed its “8 Best for 2019” in office applications. Best overall is the Vornado AVH2 with vortex technology apparently powerful enough to heat an entire office. It’s $70.

Best value? The Lasko MyHeat Personal Ceramic Heater, only $20 with “satisfying warmth” and a ceramic heating element. Small and efficient for organized cubicles!

Acrylic Cubicle Sign Holders, Name Plate Holders, and accessories can also play a part in organization and warming up work spaces metaphorically. New border colors add a splash of warmth and style in both Cubicle Name Plate Holders and Sign Holders, accommodating a variety of sizes in promotions, literature displays, and the new 2019 calendar. If your staff is warming up cubicles and getting organized, keep these upgrades and fine details in mind!

 

 

Sign Holders, Brochure Holders, and CES 2019 in Las Vegas

Are you going to the big CES event in Las Vegas, January 9th through 12th? This showcase for technology and consumer electronics promises to be a huge draw, and if you plan to be an exhibitor, be sure to take the best signage to draw attention, stop foot traffic, and inspire interest in your greatest new breakthroughs!

CES bills itself as “the world’s gathering place…the global stage where next-generation innovations are introduced to the marketplace.” Virtual reality and augmented reality devices will be among the many features, showing new possibilities for healthcare professionals, sports technologists, architects, and brand marketers.

Getting your products noticed for this prime opportunity is key. Get your share of attention with a standout exhibit and display booth, featuring Sign Holders and Brochure Holders as spotlights for your literature.

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Nine Pocket Brochure Holder

 

If CES truly is “the ultimate platform for technology leaders to connect,” you’ll want to grab every opportunity to connect with potential decision-makers, face to face. Give them something to take away…something tangible from your Brochure Holder.

What draws curious eyes to your display products and literature in the first place might very well be your Sign Holders.  A new Swivel Base Sign Holder gives your promotion mobility.  The Executive Series delivers a polished, professional look that slants back to reach eye level comfortably.

Press and industry analysts from an estimated 150+ countries will be in Las Vegas for CES. Here’s where you can get an advantage. “CES Unveiled” takes place Sunday, January 7…a huge media event BEFORE the show. It could be your chance to get ahead and develop worldwide connections, whether you’re a start-up or well-established name already.

On the show floor or at “CES Unveiled,” your tabletop display says a lot about your operation. Just be sure they get a good look with clear Acrylic Sign Holders and Brochure Holders!

 

 

Resolve to “Organize Your Office Space” for National New Year’s Resolutions Week

resolutions-3889989_1280-1140x570Welcome to 2019…and with the New Year comes a renewed sense of hope, excitement, and the prospect of new opportunities. For many, the tradition of making resolutions comes into play and the first week of 2019 is in fact designated National New Year’s Resolutions Week.

How and when did the practice of resolution-making get started initially? www.history.com attributes the first New Year’s resolutions to the ancient Babylonians about 4,000 years ago – “promises to the gods to pay their debts and return any objects they had borrowed.” Babylonians believed that by keeping their word, the gods would bestow them with favor throughout the year.

Religiously, the act of making resolutions or promises continued with the Romans pledging to the god Janus, where January gets its name. There was even a “peacock vow” that knights took to “re-affirm their commitment to chivalry” in Medieval times (WikiPedia).

In the early 20th century, New Year’s resolution postcards exhorted readers “to live a simple, sincere, and serene life, repelling every thought of discontent.” Easier said than done in the Great Depression, when only about one-quarter of American adults were estimated to have made resolutions. Today, that number stands between 40% and 50%, the most common revolving around weight loss, exercise, smoking, and getting rid of other bad personal/financial habits.

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Cubicle Brochure Holder

Here’s a resolution you can make that is easily achievable and will make your work environment a bright daily reminder of a resolution kept. Resolve to Organize Your Office Space with 2019’s bold lineup of new Name Plate Holders and Cubicle Sign/Brochure Holders.

 

Cubicle Nameplates with Borders in different colors add a dynamic, modern look to office layouts. Select orders qualify for free perforated card stock included, helping with another resolution to save money.

Clear Acrylic Cubicle Brochure Holders are also increasingly in demand for 2019’s professional upgrades. New Year, new décor!

So why do many resolutions fail and become forgotten by spring, if not sooner? According to University of Pennsylvania research, we simply set our sights too high. Seems every New Year inspires big goals that just aren’t reasonable. Be realistic in your expectations and don’t forget the office space!

Retail’s Answer to Amazon BEYOND the Holidays

retail-1Going into the 2018 holiday shopping season, the National Retail Federation estimated that consumers planned to spend what amounts to an average of $1,007 on gifts, decorations, candy, and other holiday-related consumables. The NRF claims that multichannel shopping already skyrocketed by 40% in-store and online from Thanksgiving Day through Cyber Monday. While final sales results from the season remain to be seen, it appears that Christmas has been very green indeed!

The competition between e-commerce and brick-and-mortar retail hit a crescendo in 2018, according to TotalRetail. It’s the year that saw Amazon grow even larger with the purchase of Whole Foods and launch of Amazon Go, partially automated stores where customers can shop without going through a cashier line or even self-checkout.

The convenience of online shopping has always been the toughest challenge for retailers…nearly impossible to overcome. TotalRetail and the NRF both have suggestions and forecasts anticipating 2019 trends and how retail can entice shoppers.

The NRF points to a new wave of “collaborative marketplaces” where retail storefronts and pop-ups share a collective space. This creation of a diverse market experience is already under way with WeWork’s “WeMRKT” introduction and a Dallas-area hot spot called Neighborhood Goods.

Rigid Vinyl C with Sale Insert
Retail Sign Holder

 

An NRF survey also revealed that shoppers base buying decisions on whether or not a brand or retailer reflects their own values, using Patagonia and The North Face as examples with excellent customer loyalty (both recycle their used products in exchange for new ones).

Prioritizing the point-of-sale experience is another area considered key in 2019 by TotalRetail. New in-store technology is now in place that gives customers more interactive options in personalized shopping and “frictionless” checkout. Scanners and in-store kiosks give consumers more push button convenience while also providing immediate accessibility to inventory.

Also vital to retail floors and the POS? Clear Acrylic Sign Holders that illustrate the latest offers…and Custom Acrylic Tablet Displays that make a perfect match with interactive technological upgrades. If you’re in the market and anxious to see what’s in store for 2019 in-store, keep them in mind and all the best for the New Year!

 

 

Deck the Halls with Office Name Plate Holders!

Deck the Halls with Office Name Plate Holders!Are you ready for the holidays, both at home and in your work environment?  What’s in your office this season?  Photos, decorations, a splash of color?  While you’re in the spirit, consider capturing NEW colors in your office décor that will accentuate your holidays and look great even after the Christmas decorations come down.  Deck the Halls with Office Name Plate Holders!

The latest in Cubicle Nameplate Holders gives your office space a professional look that’s also incredibly attractive.  Polished edges in premium thickness .092 acrylic gives passersby an attention grabbing, aesthetically appealing, and modern. Cubicle Name Plates make a great fit in a professional atmosphere, giving your floor layout a new look and attitude for 2019.  Clear acrylic catches the eye and border colors keep them focused on your message.  There are multiple possibilities for usage, from name, title, and department inserts to directional signage.  Be seen in a whole new light!NPBR (On Location)

No matter what they say, inserts slide in easily…and Cubicle Nameplate Holders themselves are also easy to install.  Just be careful measuring partition width from the THICKEST POINTS so your Name Plates are unobstructed.

Holidays have you in a creative mode?  If you prefer designing your own name and title inserts on laser or ink jet printers, the perfect perforated card stock for the job is included FREE with standard sizes.  Let your design inspiration flow with unique fonts and graphics.

If you want to take that creativity in branding and customization to the next level, consider silk-screening and custom imprinting on your Desk or Cubicle Name Plate Holder.  Options are available with select quantity orders. Tis’ the Season!

POP-UP Shops, Sign Holders, and Christmas Retail

Coca-Cola-POP-UP-STORE-1Holiday sales are officially in full force, including a wave of retail “pop-up” shops that are becoming an increasingly familiar sight for busy Christmas shoppers. Citing Forbes 2017 statistics in a March 2018 article, TotalRetail pointed to one of particular interest. Retail store openings are outpacing closures by the greatest numbers in years…2.7 to 1 last year…and that’s good news for pop-ups.

Small Business Trends also reported significant growth worth billions in the pop-up segment. Even with the convenience of digital shopping, customers are still flocking to nearby brick-n-mortar establishments. The closer, the better apparently…store proximity is what’s trending now.

The pop-up itself is typically a store within a store. What starts as a vacant space becomes a dollar generating enterprise, welcomed by its larger host who benefits from the added foot traffic. And sometimes the pop-up’s unique nature and merchandise becomes seed for a more permanent operation with roots.

Independent boutique pop-ups and larger retail bases alike are getting a much-needed sales assist this season. Demand is at a year-long high for Retail Sign Holders and special Pop-Up Sign Holders that ship flat and “pop-up” on an easel stand…easily maneuverable, serviceable, and portable for user friendliness.

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Fred Segal Pop-Up Shop

 

VACP Vinyl Sign Holders are designed with tough, rigid vinyl that’s light and inexpensive. It slants back to meet the eye from countertops and flat “pop-up” surfaces, and the foldable easel makes it easy to wrap up at the end of the day. Plus, it features a clear brochure pocket so vendors can use a “grab-n-go” approach with bustling Christmas shoppers. Hook ‘em with a catchy sign and give them information to-go.

Table Tents and other Acrylic Sign Holders are also in the spotlight, including multi-sided displays especially popular on larger retail floors.

As for the future of Pop-Up stores beyond the holidays? TotalRetail quoted consultant Stephen Brooks, who specializes on the subject. Brooks cited what’s “already happening in the U.K.” as businesses work cooperatively. Sharing retail and pop-up space is not necessarily dividing square footage…it’s multiplying sales potential in ways that are “great for the town, great for employment, great for coffee shops and restaurants, and great for the community in general.”