Nameplate Holders, Menu Holders, and a Smart Marketing Plan through Summer and Beyond!

summerReady or not, Summer’s here.  Are your promotional campaigns intact?  Have you begun planning for Summer events and early back-to-school fall promotions?  The most effective marketing plan starts with a comprehensive look at the calendar NOW!

The first stop on the calendar is Memorial Day Weekend, the unofficial start of Summer.  It’s the lead-in to summer vacation and outdoor pop-up displays, particularly in food establishments and markets going al fresco.  It could be patio dining with burgers and margaritas.  It could be retail shopping for designer sunglasses or summer dresses.  Either way, the ideal showcase for each is in the Point-of-purchase diplay or retail sign holder…like a classic Style Q for a clear four-sided acrylic display stand.  If your campaigns have not yet accounted for the great outdoors, consider the added revenue potential.  Sturdy, premium thickness acrylic that can stand up to the elements is also a nice benefit.

A2C Flamingo Insert Cocktail Menu
Style A2C Magnetic Black Sign Holder

 

June’s spending spotlight falls on Father’s Day and retailers will want to focus eyes toward special product roll-outs in a masculine fashion.  Retail trade estimates for 2019 predict an average of $113.80 spent for Father’s Day, and here’s a great new way to create your share of the appeal.  Style A2C Magnetic Black Sign Holders combine a glossy black back panel with a clear acrylic front panel…a real head-turner in 2nd quarter marketing campaigns.

Next on the calendar, the 4th of July and a general shifting of gears into August.  Food service again should capitalize, as will the hospitality industry at the peak of travel season.  Going hand-in-hand, commerce flows heavily in trade show season during July and August: August is the third busiest and July the fourth busiest trade show month of the year respectively.  Otherwise, traditional holiday-related spending is relatively slow then, but for those in hospitality and the restaurant/bar industry, it’s a juicy opportunity to incentivize!  Thick Acrylic Sign Frames are the new gold standard…the elite among literature and signage displays.  It’s exceptionally tough in busy venues like those described above, and really grabs the eye!

PNHL SSS 2-Red Chairs A
Multi-Tier Cubicle Name Plate Holder with Silver Border

 

Labor Day is September 4th and Back-to-School marketing will already be well under way.  University and College campuses will also spring to life as fall term commences for the 2019-2020 school year.  Planning ahead for a lot of new names and faces should include the next generation in nameplate holders: Style PNHL SSS/SSB Multi-Tiered Cubicle Name Plate Holders with Black and Satin Silver Borders!.  It’s the latest of many new Nameplate Holders from Plastic Products Mfg, and especially unique because name/title inserts are held firmly in place by sparkling crystal clear acrylic. And don’t blink!  It’s never too early to think about what’s at the end of the calendar…yes, Halloween and the Holiday Season.  Get your POP Literature Displays in line now, then relax and reward yourself with a weekend getaway. Acrylic is your clear seasonal choice the rest of the year!

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Acrylic Sign & Brochure Holders in the Transforming Retail Sector for 2019

cq5dam.web.1200.630Brisk holiday sales and consumer spending in general have retailers feeling rosily optimistic for 2019. While uncertainty and caution keep expectations at least mildly tempered, spending indicators are undeniably high. One bellwether is the travel industry, where bookings for vacations are already up and even summer camping spaces at parks are being reserved rapidly, despite being shut down by the government as of this writing.

Early winter spending on travel may indicate economic strength but retailers still have to contend with a familiar nemesis: online shopping. Will 2019 be a breakthrough or bust for the retail industry?

TotalRetail observed a transformation in the retail sector worth noting. While 80% of purchases are initiated online, “64% of major retail purchases are still made in-store.” According to their research, store values are growing significantly – especially those with the foresight to become more “experiential arenas.”

This more hands-on approach offers something online shopping can’t: a tangible, visual product. American Girl doll stores are described as being “like walking into a storybook world.” In Shanghai, a shoe store added an indoor track so customers can run and capture real-time data before deciding. Furniture stores are using “augmented reality” to match consumers’ real-life living rooms with the just right furniture…an “inside/outside” approach.

Vinyl Sign Holder (Style C)
Bottom-Loading Sign Holder

The point is to stay relevant and strengthen the bond between brand and customer first-hand impressions. Also an essential part of the physical in-store experience? Presentation and display. This is where the need for clear acrylic is also critical. Acrylic Sign Holders and Brochure Holders lend vitality to that in-store connection, giving retailers an added edge with the latest product/promotional displays and their visual appeal.

That concept isn’t lost on the travel industry, either. Travel Daily News, citing a Bentley University Center for Marketing Technology Center study across 17 cities in North America and Western Europe, found that 79% of visitors picked up a brochure during their travels. “The decline of print advertising predicted by marketers was over hyped,” according to CMT Director Ian Cross, adding that “even in this digital age, people still value tangible ‘in-the-moment’ printed materials like brochures.”

We know where you can find the perfect Brochure Holders to match.

Retail’s Answer to Amazon BEYOND the Holidays

retail-1Going into the 2018 holiday shopping season, the National Retail Federation estimated that consumers planned to spend what amounts to an average of $1,007 on gifts, decorations, candy, and other holiday-related consumables. The NRF claims that multichannel shopping already skyrocketed by 40% in-store and online from Thanksgiving Day through Cyber Monday. While final sales results from the season remain to be seen, it appears that Christmas has been very green indeed!

The competition between e-commerce and brick-and-mortar retail hit a crescendo in 2018, according to TotalRetail. It’s the year that saw Amazon grow even larger with the purchase of Whole Foods and launch of Amazon Go, partially automated stores where customers can shop without going through a cashier line or even self-checkout.

The convenience of online shopping has always been the toughest challenge for retailers…nearly impossible to overcome. TotalRetail and the NRF both have suggestions and forecasts anticipating 2019 trends and how retail can entice shoppers.

The NRF points to a new wave of “collaborative marketplaces” where retail storefronts and pop-ups share a collective space. This creation of a diverse market experience is already under way with WeWork’s “WeMRKT” introduction and a Dallas-area hot spot called Neighborhood Goods.

Rigid Vinyl C with Sale Insert
Retail Sign Holder

 

An NRF survey also revealed that shoppers base buying decisions on whether or not a brand or retailer reflects their own values, using Patagonia and The North Face as examples with excellent customer loyalty (both recycle their used products in exchange for new ones).

Prioritizing the point-of-sale experience is another area considered key in 2019 by TotalRetail. New in-store technology is now in place that gives customers more interactive options in personalized shopping and “frictionless” checkout. Scanners and in-store kiosks give consumers more push button convenience while also providing immediate accessibility to inventory.

Also vital to retail floors and the POS? Clear Acrylic Sign Holders that illustrate the latest offers…and Custom Acrylic Tablet Displays that make a perfect match with interactive technological upgrades. If you’re in the market and anxious to see what’s in store for 2019 in-store, keep them in mind and all the best for the New Year!

 

 

Acrylic Sign Holders, POP Displays, and Retail Upgrades for Shifting Demographics

Beware-Loyalty-Marketers-Don-t-Forget-the-Baby-BoAccording to a recent Bloomberg report, the global Generation Z population (born since 2001) will nudge ahead of Millennials (1980-2000, the range used in this study) for the first time in 2019. As the future progresses, this is increasingly good news for higher tech “gig” industries and gadget makers trending upward with online sales and services like “final mile” delivery.

But what about the Baby Boomers? Forbes Contributor Tom McGee reported in mid-August that this demographic segment is very much alive and well in the US, as 10,000 Baby Boomers turn 65 every day. Citing a 2016 Visa projection, “consumers over age 60 will continue to dominate U.S. consumer spending in the coming decade.”

McGee also points out that “the generation that grew up on Main Street” is retiring later and spending more. Downsizing empty nesters, for example, are helping drive a resurgent housing market. That, in turn, helps drive sales of everything from tables and chairs to pots and pans.

This where retailers need to pay particular attention to store layout and making featured products attractive, desirable, and accessible. Making the shopping experience pleasurable and a breeze to navigate can prove to be a winning formula when appealing to this growing consumer market.Rigid Vinyl C with Sale Insert

Part of McGee’s thesis speaks directly to floor layout in an area we know well: updated signage. More specifically, how to make that signage resonate with buying eyes.

One of the keys to locking shopper focus on product specials depends on eye-appealing point-of-purchase (POP) displays. And sometimes the most effective display employs the KISS method – Keep It Simple Stupid. Literature should be easy-to-read and prominently showcased in strategic foot traffic patterns.

If you’re in retail and looking to capture sales in the Baby Boomer demographic, take a look at the latest in Clear Sign Holders and eye-catching Acrylic POP Displays, including multi-sided options. Such selling opportunities are not to be missed!

 

Designing a Retail Shopping Environment and Sign Holders that work in a Digital Shopping World

hero-shopping-mallIn a brisk consumer market where brick-and-mortar retailers face the challenge of convenient online shopping, store operators are paying keen attention to attractive store design and targeted marketing for customer appeal. Creating the allure of a positive shopping experience is a key part of the equation.

New Hope Network, which bills itself as “the premiere digital marketplace that connects the healthy lifestyle industry from supply to shelf,” recently published research results based on interviews with hundreds of natural food retailers that could apply to other retail segments…citing store layout, lighting, and how unique products are merchandised. Such direct, tactile appeal can help capture shopper allegiance and repeat business.

Using this specified niche of the retail grocery industry as an example, New Hope discusses floor layout nuances that enhance the customer experience. Self-check kiosks give consumers a sense of control over their purchases AND reduce time spent waiting in line. Creating a space where customers can interact and sample goods also creates a more “immersive experience.”

Beyond structural rearrangement, in-store target merchandising needs to be displayed strategically and prominently to build the buzz. Not even online shopping can guarantee that eyes will fully engage with cross-promotions. Direct, eye-to-eye contact gives retailers a sterling opportunity to boost profits.

Making targeted promotions grab attention brings us to Lucky’s Market in the New Hope study. With an eye toward new products, Lucky’s vice president of merchandising, Andrew Vialpando said “a main point I strive for is discovery.” Vialpando’s goal is to make food shopping more of an engaging experience than chore-like drudgery.

His formula utilizes “pointed messaging and signage” in clean, simple displays that highlight a product’s most unique/attractive features. Minimizing pyramid displays to lessen consumer fatigue and clear price displays also help increase impulse buys…backed by research numbers indicating “upwards of 68% of buying decisions are unplanned.”

That’s where new acrylic Sign Holders and point-of-purchase signage can make a significant difference. Impulse Sign Display Holders including swivel-base and designer oval-shaped Literature Displays deliver eye-catching appeal and attention to your own unique retail specials.

One more tip from New Hope? Lighting: the more natural lighting you have, the better. If not, track lighting can lend an appealing, high-end look. 3,500K bulbs “have a warm yellow tone…4,000K for brighter, more blue light.”

Top Trade Shows for July 2018

TOP TRADE SHOWSJuly is right at the top of peak trade show season and some of the biggest are taking place from San Francisco, San Diego, and Las Vegas to Chicago, Miami, and overseas. Cigar aficionados converge on Vegas for The International Cigar and Pipe Retailers Association’s premier event of the year. “Swim Show” in Miami seems the perfect place for a worldwide exhibition in swim wear and lingerie. And the IFT Food Expo in Chicago is termed “the single most important event for professionals involved in food science and technology.”

One of the most renowned conventions by any standard also takes place in July: Comic Con in San Diego. Comic Con started in 1970 as an inspiration of comic, movie, and science fiction fans. Its popularity has exploded with attendees and celebrities on hand, many dressed for the experience as their favorite characters.Comic-Con-2017-Saturday-Schedule

Comic Con has become part of the social culture lexicon, popularized even further in TV and movies from The Big Bang Theory to Ted 2. According to the official Comic Con website, attendance has topped 130,000 in recent years, getting so big that it has even spawned mini one-day events across the country.

Do you have a trade show or convention in your immediate future? If you plan to run a booth, be sure to grab attention and add to the allure with the latest in Sign Holders, Brochure Holders, and literature displays. Draw passing eyes and foot traffic to your promotions with the professional Executive Series. Swivel Base Sign Holders also deliver maximum visibility and appeal.

If you really want to know what time it is, check out the Hong Kong Watch & Clock Fair, the “World’s Preeminent Timepiece Event.” Albena, Bulgaria is your destination for geo-science research at the International Multidisciplinary Scientific Geo-Conference and Expo. As for AMTEX, the Asian Machine Tool Exhibition? Sorry, you just missed it in New Delhi, India. Maybe next year!

 

 

Display Options for Indoor vs Outdoor Events

LED-550x389From trade shows to pop-ups, we’re heading into the busiest time of year for huge indoor conventions as well as outdoor festivals, charity events, concerts, and markets. They all require a certain approach to signage for product displays, directional guidance, and promotions…only with vastly different variables.

As many weekly Farmers Market vendors can testify, wind and rain are the most obvious factors in outdoor display setup. Tent and booth stability are paramount; securing banners, point-of-purchase (POP) displays, and literature holders take the same type of consideration.

Vinyl banners hold up well to nasty weather conditions and acrylic also offers durability and protection.  Table tent literature displays in block form, for example, stand up to wind better than some lighter displays.

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Q040060ST 4-Sided Acrylic Cube Sign Holder

 

Weather can also be a strong benefit for outdoor event vendors. Tying in promotions with summer (custom t-shirts, cold drinks/snacks, sun visors, etc.) can bring attention and foot traffic your way, not to mention added word-of-mouth advertising.

Indoor events offer a much different allure. Once broader general advertising brings visitors through the door, capturing the eye takes a completely different focus. With weather-related concerns out of the picture, more display options become possible.  Electrical signage and engaging, eye-popping lighting are just a couple.

Countertop displays and sign holders can also take on a more exquisite, classy approach. Sturdy premium thickness acrylic offers strength and durability with heavy indoor foot traffic. Insert patterns and colored borders also catch the eye – finer details you might not otherwise think of.

Personal branding applies to a different selection of giveaways for indoor venues, too. Gift items and accessories for electronics (think flash drives and tablet cases) will draw bigger crowds to your stage and help add to the buzz!

Inside or out, one secret to a successful booth applies either way: avoid clutter. Past experiments have shown that TOO many choices on a “busy” table can actually be intimidating and drive customers away…clear selections in a more spacious presentation drive sales!