Acrylic Sign & Brochure Holders in the Transforming Retail Sector for 2019

cq5dam.web.1200.630Brisk holiday sales and consumer spending in general have retailers feeling rosily optimistic for 2019. While uncertainty and caution keep expectations at least mildly tempered, spending indicators are undeniably high. One bellwether is the travel industry, where bookings for vacations are already up and even summer camping spaces at parks are being reserved rapidly, despite being shut down by the government as of this writing.

Early winter spending on travel may indicate economic strength but retailers still have to contend with a familiar nemesis: online shopping. Will 2019 be a breakthrough or bust for the retail industry?

TotalRetail observed a transformation in the retail sector worth noting. While 80% of purchases are initiated online, “64% of major retail purchases are still made in-store.” According to their research, store values are growing significantly – especially those with the foresight to become more “experiential arenas.”

This more hands-on approach offers something online shopping can’t: a tangible, visual product. American Girl doll stores are described as being “like walking into a storybook world.” In Shanghai, a shoe store added an indoor track so customers can run and capture real-time data before deciding. Furniture stores are using “augmented reality” to match consumers’ real-life living rooms with the just right furniture…an “inside/outside” approach.

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The point is to stay relevant and strengthen the bond between brand and customer first-hand impressions. Also an essential part of the physical in-store experience? Presentation and display. This is where the need for clear acrylic is also critical. Acrylic Sign Holders and Brochure Holders lend vitality to that in-store connection, giving retailers an added edge with the latest product/promotional displays and their visual appeal.

That concept isn’t lost on the travel industry, either. Travel Daily News, citing a Bentley University Center for Marketing Technology Center study across 17 cities in North America and Western Europe, found that 79% of visitors picked up a brochure during their travels. “The decline of print advertising predicted by marketers was over hyped,” according to CMT Director Ian Cross, adding that “even in this digital age, people still value tangible ‘in-the-moment’ printed materials like brochures.”

We know where you can find the perfect Brochure Holders to match.

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Retail’s Answer to Amazon BEYOND the Holidays

retail-1Going into the 2018 holiday shopping season, the National Retail Federation estimated that consumers planned to spend what amounts to an average of $1,007 on gifts, decorations, candy, and other holiday-related consumables. The NRF claims that multichannel shopping already skyrocketed by 40% in-store and online from Thanksgiving Day through Cyber Monday. While final sales results from the season remain to be seen, it appears that Christmas has been very green indeed!

The competition between e-commerce and brick-and-mortar retail hit a crescendo in 2018, according to TotalRetail. It’s the year that saw Amazon grow even larger with the purchase of Whole Foods and launch of Amazon Go, partially automated stores where customers can shop without going through a cashier line or even self-checkout.

The convenience of online shopping has always been the toughest challenge for retailers…nearly impossible to overcome. TotalRetail and the NRF both have suggestions and forecasts anticipating 2019 trends and how retail can entice shoppers.

The NRF points to a new wave of “collaborative marketplaces” where retail storefronts and pop-ups share a collective space. This creation of a diverse market experience is already under way with WeWork’s “WeMRKT” introduction and a Dallas-area hot spot called Neighborhood Goods.

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Retail Sign Holder

 

An NRF survey also revealed that shoppers base buying decisions on whether or not a brand or retailer reflects their own values, using Patagonia and The North Face as examples with excellent customer loyalty (both recycle their used products in exchange for new ones).

Prioritizing the point-of-sale experience is another area considered key in 2019 by TotalRetail. New in-store technology is now in place that gives customers more interactive options in personalized shopping and “frictionless” checkout. Scanners and in-store kiosks give consumers more push button convenience while also providing immediate accessibility to inventory.

Also vital to retail floors and the POS? Clear Acrylic Sign Holders that illustrate the latest offers…and Custom Acrylic Tablet Displays that make a perfect match with interactive technological upgrades. If you’re in the market and anxious to see what’s in store for 2019 in-store, keep them in mind and all the best for the New Year!

 

 

Designing a Retail Shopping Environment and Sign Holders that work in a Digital Shopping World

hero-shopping-mallIn a brisk consumer market where brick-and-mortar retailers face the challenge of convenient online shopping, store operators are paying keen attention to attractive store design and targeted marketing for customer appeal. Creating the allure of a positive shopping experience is a key part of the equation.

New Hope Network, which bills itself as “the premiere digital marketplace that connects the healthy lifestyle industry from supply to shelf,” recently published research results based on interviews with hundreds of natural food retailers that could apply to other retail segments…citing store layout, lighting, and how unique products are merchandised. Such direct, tactile appeal can help capture shopper allegiance and repeat business.

Using this specified niche of the retail grocery industry as an example, New Hope discusses floor layout nuances that enhance the customer experience. Self-check kiosks give consumers a sense of control over their purchases AND reduce time spent waiting in line. Creating a space where customers can interact and sample goods also creates a more “immersive experience.”

Beyond structural rearrangement, in-store target merchandising needs to be displayed strategically and prominently to build the buzz. Not even online shopping can guarantee that eyes will fully engage with cross-promotions. Direct, eye-to-eye contact gives retailers a sterling opportunity to boost profits.

Making targeted promotions grab attention brings us to Lucky’s Market in the New Hope study. With an eye toward new products, Lucky’s vice president of merchandising, Andrew Vialpando said “a main point I strive for is discovery.” Vialpando’s goal is to make food shopping more of an engaging experience than chore-like drudgery.

His formula utilizes “pointed messaging and signage” in clean, simple displays that highlight a product’s most unique/attractive features. Minimizing pyramid displays to lessen consumer fatigue and clear price displays also help increase impulse buys…backed by research numbers indicating “upwards of 68% of buying decisions are unplanned.”

That’s where new acrylic Sign Holders and point-of-purchase signage can make a significant difference. Impulse Sign Display Holders including swivel-base and designer oval-shaped Literature Displays deliver eye-catching appeal and attention to your own unique retail specials.

One more tip from New Hope? Lighting: the more natural lighting you have, the better. If not, track lighting can lend an appealing, high-end look. 3,500K bulbs “have a warm yellow tone…4,000K for brighter, more blue light.”

Converting Brick-and-Mortar Retail into Customer Fulfillment Hubs

hand of young woman with multi-coloured bagsWhile some brick-and-mortar retail stores scramble to keep pace with online commerce, others are finding a new niche in the supply chain…and customers are taking notice. Satisfying immediate demand with a new wave of product delivery options, traditional retail outlets are discovering new revenue sources through conversion to omnichannel fulfillment centers.

By serving as a fulfillment hub, retailers are filling a critical link in the customer shopping experience. While giants like Amazon have changed the shopping and ordering experience, that immediate purchase gratification for customers can disappear quickly with poor/slow delivery. Enter the retailer for “final mile” delivery.

According to a recent Total Retail article, increased demand for BOSS (“buy online, ship from store”) is something retailers face in an area where they’re traditionally prone: the downstream delivery network from store to consumer (upstream logistics going from supplier to distribution center to stores).

To tackle the challenge, retailers are developing new relationships with smaller but tenacious third-party delivery networks like Instacart, Lyft, and Uber. Operators also realize, according to the article, that consumers don’t mind pick-up of online orders if they have already arranged and paid for products and can save on delivery. Facilitating that process quickly enough for instant customer satisfaction may test inventory management skills but a well-trained staff that can integrate the digital approach, smooth out initial pratfalls, and engage customers with orders almost as fast as ordering a pizza, bodes well for repeat business.cubicle setting PNHLT4R

Total Retail also points out that “new technologies like heat mapping, embedded sensors, digital store tags and connected assets allow customers, associates, and store managers to interact with each other based on geographic location and inventory availability.” Using these tools helps retailers co-exist with customer-controlled fulfillment…and with the e-commerce market.

Physical brick-and-mortar establishments also deliver a customer’s need to see a tangible product in-store – 75% of customers, according to Alliance Data. And that ties into something else up-close-and-personal: how signage is displayed once they arrive. Essential for new customer fulfillment hubs? Brochure Holders for informational pamphlets…Sign Holders for cross-promotions and policy statements…and Name Plate Holders for department/staff ID and directional signage. Nothing fits this modern landscape better than acrylic!