A Sign Holder/Signage Celebration at the March Digital Signage Expo

Untitled design(2)An explosion of digital signage continues to transform the business world with real-time pronouncements, accentuated branding, and multisensory experiences geared to captivate an audience. The latest will be prominently displayed March 26th through 29th at the Digital Signage Expo (DSE) at the Las Vegas Convention Center.

In addition to new technological innovations, DSE will also spotlight ways to use digital signage to the sharpest advantage, including workshops on video board content creation. Virtual Reality should also be a draw to the new multimedia, multisensory “eXperiential showcase” with VR Artist Anna Solomko. Part of this demonstration will focus on fusing immersive, interactive technology with traditional screens and displays, “transforming a physical space into a full-on engaged experience.”

In a nutshell, this is the crux of DSE. The ability to control real-time messaging and deliver multisensory experiences can be a powerful tool in driving sales with immediate results. That could also explain why some big “users” will be on hand, from Disney to In-N-Out Burger. Fast food to amusement parks…banks, grocery chains, airlines, pharmacies, retailers…any environment where an immediate call-to-action results in a sale can benefit.

The stakes? Grand View Research predicts that revenue from digital signage will exceed $20 billion with “a recall rate higher than any other form of traditional media (83%).” If the numbers pan out, the profit potential is hard to ignore.

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Acrylic Sign Holder

 

Also pivotal to the movement? Displays that point attentive eyes to the message and engage interaction with customers. More and more, kiosks are popping up at the point-of-sale and in strategically placed retail floor locations. Custom Acrylic Tablet Displays are also there to accent signage with broad appeal. Add Clear Acrylic Sign Holders as a complement to combine modern and traditional signage approaches.

The best place to see and feel what your customers can experience? Just might be the Vegas DSE, the place to be in March!

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Sign Holders say Get a Better Night’s Sleep at the March Sleep Show

Add a headingSleep deprivation has been a hot topic in the news recently with alarming statistics about insomnia in America. In August 2017, Forbes cited research that even links sleeplessness with a higher risk for developing Type 2 diabetes. Current CDC statistics claim that about 70 million Americans suffer from chronic sleep problems that relate directly to injuries, diminished work productivity, and poor quality of life…not to mention obesity and depression.

The National Sleep Foundation (NSF) has also been keeping a close watch on our sleep habits using their own “Sleep Health Index.” Monitoring trends and sleep patterns with over 1,250 test subjects, 35% reported sleep quality as “poor.” Previously undiagnosed cases of sleep apnea, increased exposure to laptop screens and mobile devices, and greater work pressure are also culprits.

Helping Americans sleep better will be the focus of the NSF’s Sleep Show in Houston, March 8th through 10th. Thousands will be in attendance, exploring the latest sleep products and new additions from industry leading brands. Education will also be in the spotlight with over 80 sessions “designed to help consumers improve their sleep.”42566030_m

Trending now at Sleep Show? Sleep Robots, Smart Mattresses, and Blue Light Reduction Techniques. And while dreams of peaceful, restful sleep inspire show-goers and the rest of us alike, growing sales in bedding are also increasing demand for the proper displays to match.

The right Sign Holder geared specifically for this niche can enhance bedding displays and catch the eyes of passing shoppers eager for comfort. An Acrylic Double-Sided Sign Holder on a triangular base elevates literature displays with a clear view on both sides. Premium thickness acrylic with flush edges in a flat-based Sign Holder delivers a classic look. Mattress Display Holders in tiers with grab-n-go Brochure Holders built-in also help in long-term sales and future revenue later this year.

Wondering about that Sleep Robot? “Somnox” lulls users to sleep with sounds and synchronized breathing…could be relaxing!

February’s American Heart Month…Spread the Word with Acrylic Sign Holders

heart health 1February is American Heart Month! For millions of Americans, awareness could be a pivotal, potentially life-saving event! Since heart disease is the leading cause of death for both men and women, the medical community is banding together to get the word out about taking action and reducing risk through a healthier lifestyle.

President Lyndon B. Johnson proclaimed the first American Heart Month in February 1964, when more than half the deaths in the U.S. were caused by cardiovascular disease. According to the American Heart Association, it’s still the leading cause of death globally at more than 17.3 million fatalities…a number that’s expected to rise to more than 23.6 million by 2030.

The news is not all grim, however. Again, awareness campaigns and medical advances have made a huge difference along with taking preventable measures when people make healthy choices and manage their health conditions.

If you are in the medical field, now’s a perfect opportunity to spread the word throughout your facilities. Put your slicks, posters, and promotional literature in the spotlight with clear acrylic Sign Holders. Increasing awareness starts by capturing the eye and locking attention on the message. This premium thickness Sign Holder slants back to meet the eye in a material that delivers high visual acuity.

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Acrylic Sign Holder

 

Looking for other ways to get the word out? Why not include a segment on heart-healthy living in your newsletter? Maybe you can help host a community event and disseminate info about local health resources. Tweet about American Heart Month (and National Wear Red Day). Plus, the American Heart Association is glad to recruit members in the national movement supporting healthier communities.

February is the month for Sweethearts. Make it a month for STRONG hearts, too!

Sign Holders, Brochure Holders, Display Options and the National Stationery Show

national stationery show 2019It’s anticipated that some 10,000 trade professionals from around the world will converge on the Jacob K. Javits Convention Center in NYC February 3rd through 6th for 2019’s National Stationery Show. More than 400 companies will be exhibiting, ranging from card and gift shops, party stores, and big box retailers to importers and special event planners.

If you’re not familiar with it, you might be surprised to know that the NSS is actually 73 years old. Coined as “the place for all things paper,” NSS spotlights the visual from industries that create greeting cards, custom invitations, and “lifestyle gifts.” Thousands of new products will be displayed from “the launching pad for 100+ emerging, trend-leading businesses…a true discovery zone!”

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4-Slot Cubicle Name Plate Holder

 

In the spirit of competition, creativity at NSS can also be rewarding. The 3rd Annual “Design Our Valentines” contest could not be timed better. The highest honor however is the Best New Product display in multiple categories…like All Things Wedding (Invitation Suites, Bachelor/Bachelorette Party Gifts, Favors, etc.), Cause-Related products, All Things Paper, and Life/Style (candles, soaps, pillows). These are just a few.

As the year’s largest industry show, NSS calls itself “The Home for New Stationery Trends.” It’s the time and place for those “emerging designers” to show their flair alongside familiar, well-known brands. And when it comes to print displays, we’re setting a few new trends for 2019 ourselves.

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Acrylic Name Plate Holder

 

Clear Acrylic Brochure Holders from Glass Green to the Elite Series provide a classy complement to superb print products. Crystal Clear Sign Holders increase visibility, making a fine vehicle for retail promotions including the specific niche businesses NSS attracts.

Even name plate displays are getting a bold new look in print, beyond the ubiquitous black-and-white. In keeping with NSS creative inspiration, Name Plate Holders with pattern alternatives, colored borders, and free card stock options are the cutting edge of a new trend on a traditional display.

Give it some thought…standing out with customer appeal takes more ingenuity than ever now and the “same old” approach can leave eyes glazed instead of engaged!

 

Plastec West 2019 and a New World in Plastics

feb.All eyes will be on the Anaheim Convention Center February 5-7 for this year’s Plastec West, billed as the nation’s largest advanced design and manufacturing showcase. Engineers, executives, and manufacturing experts will all be on the Expo showroom floor, exploring opportunities with plastics suppliers and new wrinkles in areas like injection molding and automation.

Besides coatings and rapid prototyping, the Plastec Expo will be a showcase for new innovations and technology…like tours, demos, and activities focused on 3D printing. Speakers will discuss 3D printing in applications ranging from medical device applications – vaccine delivery vehicles, surgical implants, and stents.

Last year, representatives from 3M, Apple, Disney, and Honeywell were all in attendance. This year, more than 1,900 suppliers will be showcasing the latest solutions in injection molding, automation, molds & dies, materials, product design and more! Free presentations and interactive exhibits will provide an up-close-and-personal look at tomorrow’s cutting-edge technologies.

What’s trending upward in 2019 for Plastec West visitors? Many are looking for smarter manufacturing strategies and techniques for faster development cycles at lower cost. A Smart Manufacturing Innovation Summit features sessions on collaborative robots, AI, sensing technologies, and related topics. A new 3D Printing Innovation Summit opens up ideas in bioprinting (just to name one example) and how 3D printing is “shaping the future of manufacturing.”

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PLASTIC CUBICLE NAME PLATE HOLDER

 

In our niche, premium acrylic is our specialty in Sign Holders, Brochure Holders, and new Cubicle Name Plate Holders. At Plastec West, numerous other specialties could very well be game-changers in surgical robotics…and the next generation in wearable sensor technologies that track the body’s physiological state with real-time feedback for timely intervention. Today’s popular commercial versions just monitor physical activity and vital signs…not “molecular-level information related to the body’s dynamic chemistry.”

To round the event out, Universal Robots will be introducing their collabortive robots that have six points of articulation and mimic the motions of a human arm. Tasks such as decal application, bolt-tightening, even welding, have never been easier! For the manufacturing professional, this is a must-attend event of 2019.

Acrylic Sign & Brochure Holders in the Transforming Retail Sector for 2019

cq5dam.web.1200.630Brisk holiday sales and consumer spending in general have retailers feeling rosily optimistic for 2019. While uncertainty and caution keep expectations at least mildly tempered, spending indicators are undeniably high. One bellwether is the travel industry, where bookings for vacations are already up and even summer camping spaces at parks are being reserved rapidly, despite being shut down by the government as of this writing.

Early winter spending on travel may indicate economic strength but retailers still have to contend with a familiar nemesis: online shopping. Will 2019 be a breakthrough or bust for the retail industry?

TotalRetail observed a transformation in the retail sector worth noting. While 80% of purchases are initiated online, “64% of major retail purchases are still made in-store.” According to their research, store values are growing significantly – especially those with the foresight to become more “experiential arenas.”

This more hands-on approach offers something online shopping can’t: a tangible, visual product. American Girl doll stores are described as being “like walking into a storybook world.” In Shanghai, a shoe store added an indoor track so customers can run and capture real-time data before deciding. Furniture stores are using “augmented reality” to match consumers’ real-life living rooms with the just right furniture…an “inside/outside” approach.

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Bottom-Loading Sign Holder

The point is to stay relevant and strengthen the bond between brand and customer first-hand impressions. Also an essential part of the physical in-store experience? Presentation and display. This is where the need for clear acrylic is also critical. Acrylic Sign Holders and Brochure Holders lend vitality to that in-store connection, giving retailers an added edge with the latest product/promotional displays and their visual appeal.

That concept isn’t lost on the travel industry, either. Travel Daily News, citing a Bentley University Center for Marketing Technology Center study across 17 cities in North America and Western Europe, found that 79% of visitors picked up a brochure during their travels. “The decline of print advertising predicted by marketers was over hyped,” according to CMT Director Ian Cross, adding that “even in this digital age, people still value tangible ‘in-the-moment’ printed materials like brochures.”

We know where you can find the perfect Brochure Holders to match.

Sign Holders, Brochure Holders, and CES 2019 in Las Vegas

Are you going to the big CES event in Las Vegas, January 9th through 12th? This showcase for technology and consumer electronics promises to be a huge draw, and if you plan to be an exhibitor, be sure to take the best signage to draw attention, stop foot traffic, and inspire interest in your greatest new breakthroughs!

CES bills itself as “the world’s gathering place…the global stage where next-generation innovations are introduced to the marketplace.” Virtual reality and augmented reality devices will be among the many features, showing new possibilities for healthcare professionals, sports technologists, architects, and brand marketers.

Getting your products noticed for this prime opportunity is key. Get your share of attention with a standout exhibit and display booth, featuring Sign Holders and Brochure Holders as spotlights for your literature.

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Nine Pocket Brochure Holder

 

If CES truly is “the ultimate platform for technology leaders to connect,” you’ll want to grab every opportunity to connect with potential decision-makers, face to face. Give them something to take away…something tangible from your Brochure Holder.

What draws curious eyes to your display products and literature in the first place might very well be your Sign Holders.  A new Swivel Base Sign Holder gives your promotion mobility.  The Executive Series delivers a polished, professional look that slants back to reach eye level comfortably.

Press and industry analysts from an estimated 150+ countries will be in Las Vegas for CES. Here’s where you can get an advantage. “CES Unveiled” takes place Sunday, January 7…a huge media event BEFORE the show. It could be your chance to get ahead and develop worldwide connections, whether you’re a start-up or well-established name already.

On the show floor or at “CES Unveiled,” your tabletop display says a lot about your operation. Just be sure they get a good look with clear Acrylic Sign Holders and Brochure Holders!