Acrylic Sign & Brochure Holders in the Transforming Retail Sector for 2019

cq5dam.web.1200.630Brisk holiday sales and consumer spending in general have retailers feeling rosily optimistic for 2019. While uncertainty and caution keep expectations at least mildly tempered, spending indicators are undeniably high. One bellwether is the travel industry, where bookings for vacations are already up and even summer camping spaces at parks are being reserved rapidly, despite being shut down by the government as of this writing.

Early winter spending on travel may indicate economic strength but retailers still have to contend with a familiar nemesis: online shopping. Will 2019 be a breakthrough or bust for the retail industry?

TotalRetail observed a transformation in the retail sector worth noting. While 80% of purchases are initiated online, “64% of major retail purchases are still made in-store.” According to their research, store values are growing significantly – especially those with the foresight to become more “experiential arenas.”

This more hands-on approach offers something online shopping can’t: a tangible, visual product. American Girl doll stores are described as being “like walking into a storybook world.” In Shanghai, a shoe store added an indoor track so customers can run and capture real-time data before deciding. Furniture stores are using “augmented reality” to match consumers’ real-life living rooms with the just right furniture…an “inside/outside” approach.

Vinyl Sign Holder (Style C)
Bottom-Loading Sign Holder

The point is to stay relevant and strengthen the bond between brand and customer first-hand impressions. Also an essential part of the physical in-store experience? Presentation and display. This is where the need for clear acrylic is also critical. Acrylic Sign Holders and Brochure Holders lend vitality to that in-store connection, giving retailers an added edge with the latest product/promotional displays and their visual appeal.

That concept isn’t lost on the travel industry, either. Travel Daily News, citing a Bentley University Center for Marketing Technology Center study across 17 cities in North America and Western Europe, found that 79% of visitors picked up a brochure during their travels. “The decline of print advertising predicted by marketers was over hyped,” according to CMT Director Ian Cross, adding that “even in this digital age, people still value tangible ‘in-the-moment’ printed materials like brochures.”

We know where you can find the perfect Brochure Holders to match.

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Sign Holders, Brochure Holders, and CES 2019 in Las Vegas

Are you going to the big CES event in Las Vegas, January 9th through 12th? This showcase for technology and consumer electronics promises to be a huge draw, and if you plan to be an exhibitor, be sure to take the best signage to draw attention, stop foot traffic, and inspire interest in your greatest new breakthroughs!

CES bills itself as “the world’s gathering place…the global stage where next-generation innovations are introduced to the marketplace.” Virtual reality and augmented reality devices will be among the many features, showing new possibilities for healthcare professionals, sports technologists, architects, and brand marketers.

Getting your products noticed for this prime opportunity is key. Get your share of attention with a standout exhibit and display booth, featuring Sign Holders and Brochure Holders as spotlights for your literature.

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Nine Pocket Brochure Holder

 

If CES truly is “the ultimate platform for technology leaders to connect,” you’ll want to grab every opportunity to connect with potential decision-makers, face to face. Give them something to take away…something tangible from your Brochure Holder.

What draws curious eyes to your display products and literature in the first place might very well be your Sign Holders.  A new Swivel Base Sign Holder gives your promotion mobility.  The Executive Series delivers a polished, professional look that slants back to reach eye level comfortably.

Press and industry analysts from an estimated 150+ countries will be in Las Vegas for CES. Here’s where you can get an advantage. “CES Unveiled” takes place Sunday, January 7…a huge media event BEFORE the show. It could be your chance to get ahead and develop worldwide connections, whether you’re a start-up or well-established name already.

On the show floor or at “CES Unveiled,” your tabletop display says a lot about your operation. Just be sure they get a good look with clear Acrylic Sign Holders and Brochure Holders!

 

 

Operation Santa Paws Acrylic Donation Boxes and Sign Holders

puppy-kitten-santa-hats537223For a time that conjures images of relaxing with family and peaceful contemplation, the holiday season for many is extremely hectic and stressful. Aside from shopping and planning, the holidays are also typically busiest for animal rescue shelters.

Illustrating the need for adoptive forever homes and guardians, Operation Santa Paws is in force. Annually designated from December 1st through 24th, Operation Santa Paws aims to stock these shelters with critically needed food and supplies during the hustle-bustle of the holidays.

The Operation reports that approximately 7.6 million companion animals enter shelters every year. Adoptions are generally near their highest during the holiday season as families treat themselves to a furry family addition. And those not adopting also tend to share generously in the spirit of the season by donating to shelters. Treats, blankets, food, toys…you can bet these items are welcome.

Acrylic Donation Box with Pet Flyer
Acrylic Donation Box

 

Of course, animal shelters also need hard cash to stay afloat. Making every dollar count begins with the right approach to donation appeal, and acrylic is doing its part. Acrylic Donation Boxes are filling fast in kennels and shelters across the country…solid, tough, durable models like those in the Plastic Products Mfg PMBSC styles. These attractive Donation Boxes offer secure locking options and Sign Holders to help draw the eye to a worthy cause.

Speaking of Sign Holders, another display is increasingly in demand at dog shelters. Special Acrylic Kennel Sign Holders are designed with premium thickness acrylic for such intensive wear-and-tear. Each dog’s vital information is clearly visible and pronounced with inserts easily loaded from the side. NPW Wall Mount Name Plate Holders also come with a double-sided “magic tape” for simpler mounting.

As Operation Santa Paws spreads its good work, note how much difference one person can make this holiday season. Justin Rudd originally put OSP together in 2001 for local shelters in Long Beach, California. In 2018, his philanthropic efforts are benefitting animals nationwide.

Customer Appreciation Displays and Special October Customer Service Awareness

CustomerServiceWeek_2Did you know that the first week of October is Customer Service Week? For some consumers, customer service is considered forgotten. For smart business operators however, it’s a vital line between success and failure, especially for those who rely on repeat customers.

That’s why the International Customer Service Association (ICSA), established in 1984, first proclaimed the start of October as an official national event in 1992. It’s a time to celebrate “fresh ideas” and “key customer experience players” who make a positive impact with vendor-customer relations.

According to www.customerexperienceinsight.com, Customer Service Week is for specially recognizing “front-line service reps and sales professionals, marketers, customers, support staff and leadership.” Of course, the customer part of that equation should also benefit with creative promotions and rewards. Customer Service gifts can apply both internally for deserving team members and as a bonus for customers themselves. At least one company even rolled out a red carpet to replace carpet runners.

Doing something fun for the staff boosts morale and shows genuine care for their efforts. Showing customer appreciation likewise tells valued clientele that they’re special, too. Acrylic Sign Holders can be an integral part of associated displays…and acknowledging key personnel with the latest Name Plate Holders is also a good idea!

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Acrylic Name Plate Holder

 

Kate Nasser, People Skills Coach, lists the 25 Worst Customer Service Stories as negative examples in CSR training. In a nutshell, real-life responses like “it’s not our fault you have this problem – it’s yours” and “I’m sorry, but that’s our policy and I’m not connecting you with my supervisor” are obvious no-nos. One grocery store customer asking about a cinnamon bun sample was reportedly told “that they were very fattening and I could do with losing some weight!”

Nasser focuses on critical CSR training points that relate to “emotional intelligence, customer care attitude, listening skills…and clear communication,” not to mention “the perilous effects of procedur-itis.” In other words, don’t tell good customers you can’t make them happy because of policy. A little flexibility, compassion, and common sense can go a long way, good to remember during Customer Service Week, October 1-5!

 

Acrylic Sign Holders, POP Displays, and Retail Upgrades for Shifting Demographics

Beware-Loyalty-Marketers-Don-t-Forget-the-Baby-BoAccording to a recent Bloomberg report, the global Generation Z population (born since 2001) will nudge ahead of Millennials (1980-2000, the range used in this study) for the first time in 2019. As the future progresses, this is increasingly good news for higher tech “gig” industries and gadget makers trending upward with online sales and services like “final mile” delivery.

But what about the Baby Boomers? Forbes Contributor Tom McGee reported in mid-August that this demographic segment is very much alive and well in the US, as 10,000 Baby Boomers turn 65 every day. Citing a 2016 Visa projection, “consumers over age 60 will continue to dominate U.S. consumer spending in the coming decade.”

McGee also points out that “the generation that grew up on Main Street” is retiring later and spending more. Downsizing empty nesters, for example, are helping drive a resurgent housing market. That, in turn, helps drive sales of everything from tables and chairs to pots and pans.

This where retailers need to pay particular attention to store layout and making featured products attractive, desirable, and accessible. Making the shopping experience pleasurable and a breeze to navigate can prove to be a winning formula when appealing to this growing consumer market.Rigid Vinyl C with Sale Insert

Part of McGee’s thesis speaks directly to floor layout in an area we know well: updated signage. More specifically, how to make that signage resonate with buying eyes.

One of the keys to locking shopper focus on product specials depends on eye-appealing point-of-purchase (POP) displays. And sometimes the most effective display employs the KISS method – Keep It Simple Stupid. Literature should be easy-to-read and prominently showcased in strategic foot traffic patterns.

If you’re in retail and looking to capture sales in the Baby Boomer demographic, take a look at the latest in Clear Sign Holders and eye-catching Acrylic POP Displays, including multi-sided options. Such selling opportunities are not to be missed!

 

Designing a Retail Shopping Environment and Sign Holders that work in a Digital Shopping World

hero-shopping-mallIn a brisk consumer market where brick-and-mortar retailers face the challenge of convenient online shopping, store operators are paying keen attention to attractive store design and targeted marketing for customer appeal. Creating the allure of a positive shopping experience is a key part of the equation.

New Hope Network, which bills itself as “the premiere digital marketplace that connects the healthy lifestyle industry from supply to shelf,” recently published research results based on interviews with hundreds of natural food retailers that could apply to other retail segments…citing store layout, lighting, and how unique products are merchandised. Such direct, tactile appeal can help capture shopper allegiance and repeat business.

Using this specified niche of the retail grocery industry as an example, New Hope discusses floor layout nuances that enhance the customer experience. Self-check kiosks give consumers a sense of control over their purchases AND reduce time spent waiting in line. Creating a space where customers can interact and sample goods also creates a more “immersive experience.”

Beyond structural rearrangement, in-store target merchandising needs to be displayed strategically and prominently to build the buzz. Not even online shopping can guarantee that eyes will fully engage with cross-promotions. Direct, eye-to-eye contact gives retailers a sterling opportunity to boost profits.

Making targeted promotions grab attention brings us to Lucky’s Market in the New Hope study. With an eye toward new products, Lucky’s vice president of merchandising, Andrew Vialpando said “a main point I strive for is discovery.” Vialpando’s goal is to make food shopping more of an engaging experience than chore-like drudgery.

His formula utilizes “pointed messaging and signage” in clean, simple displays that highlight a product’s most unique/attractive features. Minimizing pyramid displays to lessen consumer fatigue and clear price displays also help increase impulse buys…backed by research numbers indicating “upwards of 68% of buying decisions are unplanned.”

That’s where new acrylic Sign Holders and point-of-purchase signage can make a significant difference. Impulse Sign Display Holders including swivel-base and designer oval-shaped Literature Displays deliver eye-catching appeal and attention to your own unique retail specials.

One more tip from New Hope? Lighting: the more natural lighting you have, the better. If not, track lighting can lend an appealing, high-end look. 3,500K bulbs “have a warm yellow tone…4,000K for brighter, more blue light.”

Name Plate Holders and School Supplies for National Back to School Month

back-to-school-written-on-blackboard-with-book-picture-id487154524Not that summer’s over, but August is a month of transition into more autumnal activities, like football and school. Yes, it’s time for back-to-school planning and August has been designated National Back to School Month.

With retail campaigns typically geared toward parents, “back-to-school” goes beyond notebooks, pens, backpacks, and clothes for children. Campuses for all levels of classroom learning are also ramping up for the start of the 2018-2019 school year.

Procurement budgets and discretionary spending for schools takes into consideration a myriad of fine details, regardless of how well or under funded they may be. Safety concerns are greater than they’ve been in recent years, requiring more money than has been allotted in the past for standard commonalities like safer playgrounds and pedestrian crossings.

Then there are other essentials. Every new school year is different for staff and students alike, and helping each identify new names, departments, and other crucial information is vitally important. Upgrading with the latest in eye-catching acrylic serves perfectly and cost-effectively.

Signage displays are key because no matter the age of a building, it’s going to be new to someone, if not many. Disseminating important information and directional signage can be more effectively conveyed with new Acrylic Sign Holder designs and NPWS Wall-Mounted Name Plate Holders. From explanations of policies to department identification and those all-important signs pointing to Entrances and Exits, all get a closer “can’t miss” look.NPAA085025-Insert-600px

Speaking of items not to be missed: new NPAA Desktop Name Plate Holders. This modern looking take on the traditional Name Plate commands attention in slant-back Clear and Glass Green designs as well as Silver and Black Border alternatives. Inserts are easy to load and switch with new classes, and customization is also an option with eye-pleasing patterns, font choices, and pre-printing on select orders.

Go ahead and explore the easy-to-read possibilities.  After all, National Back-to-School Month only comes around once a year!